by Bart Caylor | Sep 11, 2025 | Branding, Featured, Future of Higher Ed, Strategies, Podcast
If you’ve ever walked your campus quad and felt the pull between tradition and the call for innovation, you already understand the challenge of higher ed rebranding. You’ll connect deeply with what Dr. Mark Milioni is leading at Mission University. Formerly known as...
by Bart Caylor | Sep 8, 2025 | Strategies, Branding, Marketing Strategies, content marketing, Marketing Trends, Marketing Campaigns, Featured, Generation Z
Every college needs a mission-fit student recruitment strategy—especially now, as enrollment pressures grow and student expectations shift. If you’re like many higher ed marketers I speak with, you’re feeling the strain. You’re juggling tighter...
by Bart Caylor | Sep 4, 2025 | Strategies, Featured
With the current challenges facing higher education, colleges and universities have to get laser-focused on finding mission-fit students. The specter of the upcoming “enrollment cliff” has cast a shadow over higher education institutions ever since the...
by Bart Caylor | Sep 1, 2025 | Leveraging AI, Tools, Featured, Future of Higher Ed
Small colleges exploring ChatGPT 5 in higher ed marketing are facing both new opportunities and familiar challenges. If you’re leading marketing at a small college, you already know the challenge. Your team is lean, your budget is limited, and yet expectations for...
by Bart Caylor | Aug 21, 2025 | Marketing Trends, Featured, Podcast, Tools, Leveraging AI
Every technological revolution, such as generative AI tools, takes some time to be accepted by the greater population. From the beginning of any new technology, early adopters jump on board and begin to experiment with how this innovation should be best applied for...
by Bart Caylor | Aug 18, 2025 | Featured, School Websites, Future of Higher Ed, Strategies, Tools, Leveraging AI
GEO for higher ed marketing is quickly replacing traditional SEO as the go-to strategy for institutions that want to stay visible and relevant in today’s AI-driven search environment. As AI tools like ChatGPT, Gemini, and Perplexity replace traditional search engines...
