With the new year approaching, inflation and rising interest rates probably have many small school marketing teams reeling from sticker shock. And as our global economy continues to teeter on the brink of recession, consumers and academic institutions alike are...
Making the switch from tactical to strategic marketing means stepping back long enough to ask yourself “Why are we doing this?” Starting with the why is important as it will keep your efforts and messaging focused, leading to better results down the road. I see so...
Admissions professionals: How’s your student ambassador program going? Student ambassadors – those active, enthusiastic members of your student body who make ideal representatives of your school – can be highly effective partners in your recruitment...
Because marketing principles are ideas that work across industries, it’s important for higher ed marketers to keep their eyes on marketing strategies and successes in other fields. The most common marketing principles you’ll hear about have to do with strategies,...
Since the great workflow disruptor that was COVID, our perception of team communication has gone through a grand metamorphosis. As organizations continue to juggle remote and hybrid working models, effective team communication is at the forefront of many talking...
People often look at their college website from just a technical point of view and overlook how it can be an excellent enrollment marketing tool. This is unfortunate because your college website can be a truly powerful asset in your content marketing strategy. For...
