by Bart Caylor | Sep 25, 2023 | Strategies, Featured
So maybe you don’t believe that there is a key to SEO copywriting for higher ed marketing, but I assure you that there is! It may seem like hype, but the key to SEO copywriting is incredibly simple to understand and easy to implement. That doesn’t mean that it...
by Bart Caylor | Sep 21, 2023 | Tools, Podcast, Featured
While the swift changes we’re seeing these days with AI technology can be scary, education marketers should consider all the great reasons to incorporate new tech like ChatGPT into their workflow. The debate over AI technology isn’t just happening in higher education....
by Bart Caylor | Sep 18, 2023 | Future of Higher Ed, Featured, Blog
To say a lot has changed since I last wrote about the Metaverse in July 2022 would be an understatement. Back then, the idea of the Metaverse was much more exciting than its operational state. That’s because, holistically, the technical hurdles in Mark Zuckerberg’s...
by Bart Caylor | Sep 14, 2023 | Podcast, Strategies, Featured
Content marketing is a powerful strategy to attract and cultivate new students, but can it also help you diversify your student body? Unfortunately, this benefit doesn’t get enough attention. By adjusting the kinds of content you are producing, you can amplify the...
by Bart Caylor | Sep 11, 2023 | Tools, Future of Higher Ed, Featured, Marketing Trends
While it’s making a lot of headlines in financial sectors, blockchain technology has big potential for higher education institutions as well. When speaking about blockchain, it’s hard not to think about cryptocurrencies, like Bitcoin. But to understand its potential...
by Bart Caylor | Sep 7, 2023 | Featured, Podcast, Strategies
While brand awareness is an important marketing goal, it may not be the priority if you’re a small to mid-sized school. Instead, consider implementing a student intake optimization strategy to boost your enrollment numbers before launching brand awareness campaigns. ...
