by Bart Caylor | Feb 10, 2025 | Featured, Future of Higher Ed, Teams, Leveraging AI
Marketing literacy in higher education is essential for today’s leaders, no matter what department or program they lead.. If you’re a higher education leader, you’ve likely heard terms like “digital strategy,” “lead generation,” or “brand awareness” thrown around in...
by Bart Caylor | Feb 6, 2025 | Featured, Ideas, Future of Higher Ed, Tools
Keeping up with technological advances in higher education marketing is crucial for staying ahead. Generative AI tools can boost creativity, streamline workflows, and make your outreach more effective. However, with so many tools available, it’s easy to feel...
by Bart Caylor | Feb 3, 2025 | Teams, Featured, Future of Higher Ed, Tools, Leveraging AI
Generative AI literacy isn’t just a concept for tech enthusiasts—it’s a crucial skill set for navigating higher education’s rapidly evolving landscape. While generative AI itself can drive innovation, the ability to understand and strategically apply these tools...
by Bart Caylor | Jan 30, 2025 | Higher Ed Marketing, Strategies, Podcast, Recruiting, Featured
When crafting their strategies, higher education marketers often focus on the student experience at the detriment of the parent perspective in college admissions. After all, students are the ones selecting their future school, and their preferences drive many...
by Bart Caylor | Jan 27, 2025 | Featured, Ideas, Teams
After more than 30 years working in the higher education space, I believe that most of the problems facing enrollment could be fixed by adopting a growth mindset in higher ed marketing teams. That may sound a little abstract, but hear me out on this one. I think it...
by Bart Caylor | Jan 23, 2025 | Featured, Strategies, Podcast, Branding
Community college marketing strategies require creativity, empathy, and a focus on building authentic connections. Unlike their four-year counterparts, community colleges often face deeply ingrained misconceptions about their value and purpose. Some perceive these...
