When it comes to strategic communication, where do you begin? It’s all too easy in higher ed marketing to get caught up in chasing the next shiny object. Sometimes, bouncing from tactic to tactic without taking a step back – or even reverting back to last...
There are many reasons why higher education institutions should create relationships with corporate partners. As higher education marketers, we’re tasked with more than just boosting enrollment numbers—we’re shaping the future workforce. One of the most pressing...
One of the most overlooked elements of successful strategic planning in higher education is the critical role of higher ed marketing leaders. Far too often, marketing is viewed as an afterthought—brought in only to execute promotional tasks after key decisions have...
To nail that all-important first impression every time, you’re going to need a campus hospitality strategy. A well-executed hospitality plan ensures that everyone on campus, from faculty and staff to students, delivers a consistently warm and welcoming experience. ...
Student-centered learning is becoming increasingly important as students and families prioritize the return on investment in higher education. Now more than ever, students and families are shifting their focus toward the real-world value they are getting out of their...
Some old-school higher ed professionals still balk at the idea of incorporating corporate e-commerce tactics into their digital marketing strategies. Yet the reality is that plenty of big box brands have become masters of meeting consumers where they are and...
