by Bart Caylor | Mar 14, 2022 | Marketing Strategies, content marketing, Marketing Trends, Blog, Featured
Stories are powerful marketing tools. Here’s an introduction into brand storytelling for higher ed marketers. Content marketing has now become the rule rather than the exception for higher education marketers. Back in 2013, a guy named Joe Pulizzi wrote a book called...
by Bart Caylor | Jan 13, 2022 | Podcast, Uncategorized, Marketing Strategies, content marketing, Marketing Trends, Enrollment, Featured
Having a mobile app isn’t just a vanity project. It can be a powerful tool to cultivate new students by giving you an exclusive marketing channel. If you’re skeptical about creating a mobile app for your school, I was too. Over the past 5 or 10 years, I’ve shied away...
by Bart Caylor | Jan 10, 2022 | Marketing Strategies, content marketing, Blog, Featured
Simple concepts like message placement can mean the difference between success and frustration. In other words, be where your target audience is. I’ve been in the higher ed marketing space for a long time now. One of the things I love about this industry is how fast...
by Bart Caylor | Dec 16, 2021 | Podcast, content marketing, Featured, Future of Higher Ed, Strategies, Generation Z
Engage with more prospective students by meeting them on the channels they prefer! Enrollify’s Zach Busekrus shows you how to use one-to-one video to reach Gen Z in this post. It’s not a difficult concept. Yet time and time again I see higher ed brands ignoring this...
by Bart Caylor | Nov 15, 2021 | Featured, content marketing, Blog
Looking to drive more traffic to your higher ed website? Content marketing is an essential part of your overall digital strategy, and a solid content plan for your blog is a great place to start. A blog isn’t the only way to put content out into the world. But a blog...
by Bart Caylor | Oct 21, 2021 | Marketing Strategies, content marketing, Featured, Podcast, Branding
Traditional undergrad search campaigns are massive projects with hundreds of moving parts. In this post, the Caylor Solutions team walks through our special process for message creation. At the time of this post, the Caylor Solutions team and I are at the end of a...
