by Bart Caylor | Mar 23, 2020 | Fundraising Advancement, Blog, Featured, Advancement
What do education marketers and capital campaigns have in common? Find out what education marketers should be doing during these all-important campaigns. Few efforts get as much attention and institutional resources as capital campaigns. They require massive sustained...
by Bart Caylor | Mar 16, 2020 | Higher Ed Marketing, Fundraising Advancement, Blog, Featured, Advancement
Case statements are largely thought of as a fundraising tool, but marketing should be involved in writing them. Here’s why your marketing department should assist in this all-important task. Unfortunately, case statements are rarely spoken of outside the context of an...
by Bart Caylor | Sep 16, 2019 | Blog, Featured, Higher Ed Marketing, Advancement, Fundraising Advancement
It’s here again! Your advancement department is entering the end-of-year fundraising season. Leverage your partnership for better school fundraising with these helpful tips. Education marketers and development officers have collaborated on school fundraising since the...
by Bart Caylor | Sep 3, 2018 | Websites, Marketing Campaigns, Blog, Featured, Advancement
Capital campaign microsites are critical to any well-designed capital campaign marketing strategy. Here are five pages you should consider for your microsite. Let’s start off by getting on the same page about what a microsite is exactly. A microsite is an...
by Bart Caylor | Aug 27, 2018 | Featured, Marketing Campaigns, Blog, Advancement
In last week’s post, we learned that your capital campaign has to have its own marketing plan. Here are 17 bright ideas to raise awareness to consider putting into your plan. 1. Record video interviews with board members. Interviewing board members is the first...
by Bart Caylor | Aug 20, 2018 | Marketing Campaigns, Fundraising Advancement, Blog, Featured, Advancement
There’s a lot of excitement when it comes to capital campaigns — and with it comes a ton of pressure for education marketers. Here’s a starter’s guide for anyone marketing a capital campaign for the first time. Capital campaigns are large,...
