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Featured Story
7 Strategies for Marketing Faith-Based Schools (Large Budget Not Required)
Got more passion in your heart than money in your wallet? Here are 7 Strategies to marketing faith-based schools, no matter what your budget is.
Unlock The Power of Continuous Learning
If there’s anything constant about higher ed marketing, it’s change! And that means that continuous learning needs to be a constant priority for our marketing teams. Social media algorithms shift without notice, new platforms like TikTok rise in prominence, and...
The 5 Elements of an Effective Fundraising Case Statement
If not brothers, fundraising and marketing are close cousins. Quite often, higher ed marketers are called on to help with the fundraising case statement and messaging. Throughout my career in higher ed marketing, I’ve been brought in to help raise annual funds, serve...
The 5 Areas of Professional Development with the Highest ROI for Higher Ed Marketing Teams
The idea of professional development is not a new concept, but sometimes it’s hard to see the connection between spending time in training and concrete marketing results. But I have seen the growth in marketing results that comes directly from the professional...
How Higher Ed Leaders Can Build Transformational Brands
Cultivating a transformational brand is essential for colleges and universities to stand out in today’s increasingly competitive higher education landscape. A strong, transformational brand does more than attract prospective students; it creates a lasting emotional...
More from the blog
Leadership in Higher Ed Marketing: Confrontation and Caretaking
Improving enrollment numbers is going to take team leadership, not just marketing tactics. Learn how to take your leadership higher.
Making the Case For College
Investing in a college education will yield benefits both in potential financial gains and, more importantly, in the life-changing experiences and relationships it gives.
Higher Ed Marketers, Let’s Talk About College Affordability
College affordability is a pressing concern for many American families today, so it’s vital that colleges demonstrate their value. That’s why higher ed institutions must craft a compelling narrative that goes beyond just cost.