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Chapter 1 of Bart’s new book:
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Featured Story
One-of-a-Kind: Marketing the Uniqueness of Your School
The key to successful higher ed marketing is discovering who you are as an institution and capturing that uniqueness in your marketing content.
15 More Gen Z Swag Ideas For Your Students
Catching the attention of Gen Z, known for their 8 second attention span, is more crucial than ever. This generation is digitally savvy and socially conscious. They want more than just products; they want experiences, and they want to know your values resonate with...
The College Tour: A Peek at Schools Across the Country
One of the most common barriers to getting prospective students to your college tour is distance. Many prospective students simply don't have the resources to travel across the country and tour all of the colleges and universities that interest them. What if there was...
Celebrating Innovation: The Key to Higher Ed Marketing Success
What is the difference between those higher ed brands that will succeed and those that fail in the future? In a word: innovation. I can’t tell you everything that will happen in the future. In some regards, it’s very uncertain. But there is one thing that I know for...
7 Strategies for Marketing Faith-Based Schools (Large Budget Not Required)
For those who are marketing faith-based schools, it’s more than a job. It is a calling. But that doesn’t mean it’s easy! Most faith-based institutions operate on tight budgets. This can be a big limitation to how well the school can market itself. However,...
More from the blog
5 Adjustments You Can Make to Attract Mission-Fit Students
One of the most overlooked components of a good marketing strategy is your school’s mission. When you know your mission, you can find students who’re the right mission-fit for your school.
10 Critical Signs Your College or University Needs a Rebranding Campaign
In higher ed marketing, staying ahead is key. But how do you know when it’s time for a rebranding campaign? Here’s 10 signs it’s time.
Enrollment and Marketing Data Silos: Stop Hoarding and Start Talking
Data silos lead to broken communication and ultimately poor enrollment results. In this conversation, learn how to work together.