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Featured Story
Cost-Effective College Marketing Strategies for Enrollment Growth
Learn how to market a college with a small budget by leveraging generative AI, social media, and strategic thinking.
Crisis Communication in Higher Ed: Pepperdine’s Wildfire Response
When it comes to crisis communication in higher ed, having a plan isn't enough. It’s how you execute that plan—with clarity, empathy, and authenticity—that determines whether your community walks away traumatized or reassured. That truth became all too real for...
How Small Colleges Can Stand Out: Why Your Mission Is More Important than Ever
With the education world changing so fast, many higher ed marketers are struggling to figure out how small colleges can stand out among all the other incredible options out there. But there’s another shift happening that can’t be ignored. Students today are...
Beyond Prestige: How Higher Ed Marketing Can Rebuild University Brand Trust
Higher education marketing has traditionally leaned on exclusivity, prestige, and tradition as its core selling points to sustain university brand trust. But as we continue to proceed through the enrollment cliff, institutions must rethink their approach. Rising...
Hispanic Student Recruitment Strategies: How to Increase Enrollment & Engagement
Higher education is at a crossroads, and implementing effective Hispanic student recruitment strategies is more critical than ever. With shifting demographics, tightening budgets, and an increasingly competitive landscape, institutions can no longer rely on the same...
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7 Signs You Need a Website Overhaul
Your website should support your goals, not stand in the way. Here are 7 signs you need to revamp your enrollment website!
5 Foundational Strategies for Student Recruitment through Radical Hospitality
Increase student recruitment by building relationships through radical hospitality. Here’s how to foster long-lasting connections.
Communicating the Cost of Higher Education: Insights from Ken Sigler
In this post, we dispel myths and give practical insights about communicating the cost of higher education.