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Featured Story
Why Marketing Literacy in Higher Education is Essential for Leaders
Marketing literacy in higher education is vital for leaders. Learn why it matters, its risks, and how to bridge the gap.
How to Use AI Tools in Higher Ed Marketing: A Practical Guide
Keeping up with technological advances in higher education marketing is crucial for staying ahead. Generative AI tools can boost creativity, streamline workflows, and make your outreach more effective. However, with so many tools available, it’s easy to feel...
Why Generative AI Literacy is Non-Negotiable for Higher Ed Leaders
Generative AI literacy isn’t just a concept for tech enthusiasts—it’s a crucial skill set for navigating higher education’s rapidly evolving landscape. While generative AI itself can drive innovation, the ability to understand and strategically apply these tools...
The Parent Perspective in College Admissions: Lessons for Enrollment Professionals
When crafting their strategies, higher education marketers often focus on the student experience at the detriment of the parent perspective in college admissions. After all, students are the ones selecting their future school, and their preferences drive many...
5 Empowering Steps to Adopting a Growth Mindset in Higher Ed Marketing Teams
After more than 30 years working in the higher education space, I believe that most of the problems facing enrollment could be fixed by adopting a growth mindset in higher ed marketing teams. That may sound a little abstract, but hear me out on this one. I think it...
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Navigating Change in Technology with Emotional Intelligence
Navigating change in technology will require us to be more human than ever. Learn how in this insightful conversation.
The Future of SEO in the Age of AI
With the introduction of AI, the future of SEO is changing. Traditional methods are no longer enough to stand out online. Now, there is a new way to win.
From Accessibility to AI: The Changing Contours of Online Learning
Online education is changing rapidly, especially with the rise of AI. Learn how to manage those changes, and how to use AI to assist, not replace, human productivity.