Blog

Your [Trusted] Education Marketing Source

Join us as we track with the latest marketing trends, innovations, tools and resources to keep you [us] at the top of your [our] game.

Free Resource:

Chapter 1 of Bart’s new book:

“Chasing Mission Fit”



Download Now



Featured Story

How to Appear on Google’s AI Search: A GEO Strategy for Colleges and Universities

Discover how colleges can use GEO to appear on Google’s AI Search—boosting visibility, trust, and brand recognition with mission-fit students.

Innovating Enrollment: UVM’s Bold Approach to Affordability & Retention

July 10, 2025 | Featured, Strategies, Podcast

How UVM is innovating enrollment with affordability, leadership, and retention strategies that align mission with measurable impact.

AI-Driven Student Journeys: Personalized Experiences are Reshaping Enrollment Marketing

Featured, Higher Ed Marketing, Ideas, Future of Higher Ed, Strategies, Tools, Leveraging AI

AI-driven student journeys could soon become a defining feature of how colleges and universities engage prospective students. It’s not fully the norm yet—but it’s coming. And for small teams managing tight budgets and increasing enrollment pressure, this emerging...

Mission-First Leadership: How Dr. Dondi Costin Anchors Liberty University in Faith

Featured, Strategies, Podcast, Teams

Mission-first leadership is more than a management philosophy—it’s a spiritual and strategic anchor that keeps institutions grounded in their purpose. As colleges and universities navigate cultural shifts, operational challenges, and market competition, it’s easy to...

Authentic Engagement: AI-Driven Chatbots for Higher Education

Featured, Future of Higher Ed, Strategies, Tools

AI-driven chatbots are transforming how colleges and universities connect with prospective students, current students, and alumni—but can they do it authentically? If you’re working at a small, private institution, you already know the challenge. Your team is doing...

How Your Institution Can Attract Prospective Students With Non-Traditional Approaches

Enrollment, Featured, Higher Ed Marketing, Strategies

Higher education is no longer about lecture halls and textbooks. Today, students want a more dynamic and applicable educational experience. Take gap year programs for example, these are programs that many high school graduates seek. In fact, rising interest in these...