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Featured Story
Flipping the Funnel: How Direct Admissions is Redefining Enrollment
Learn how direct admissions can simplify recruitment, boost yield, and help marketers connect with students earlier in the funnel.
AI Video Content Creation: How to Scale Authenticity and Engagement
AI video content creation is transforming how colleges and universities connect with prospective students—and it couldn’t come at a better time. For small marketing teams facing burnout, shrinking budgets, and rising expectations, the demand to “do more with less”...
Innovating Enrollment: UVM’s Bold Approach to Affordability & Retention
Innovating enrollment is no longer optional—it's essential for institutions facing rising costs, shifting demographics, and increasingly selective students. Higher education marketing and enrollment teams face no shortage of challenges in today's landscape. That’s why...
AI-Driven Student Journeys: Personalized Experiences are Reshaping Enrollment Marketing
AI-driven student journeys could soon become a defining feature of how colleges and universities engage prospective students. It’s not fully the norm yet—but it’s coming. And for small teams managing tight budgets and increasing enrollment pressure, this emerging...
Mission-First Leadership: How Dr. Dondi Costin Anchors Liberty University in Faith
Mission-first leadership is more than a management philosophy—it’s a spiritual and strategic anchor that keeps institutions grounded in their purpose. As colleges and universities navigate cultural shifts, operational challenges, and market competition, it’s easy to...
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7 Essential Education Marketing Strategies for 2025: A Complete Guide
Discover 7 essential education marketing strategies for 2025 to attract and engage students using AI, automation, and data-driven marketing.
The First 90 Days as a CMO: Five Key Lessons for Building Trust and Driving Success
First 90 days as a CMO? Bryce Hoffman shares how he built trust and led with confidence at WPI. Learn key insights for a strong start in higher ed marketing!
How Higher Ed Marketers Can Use AI to Improve Critical Thinking and Strategy
Discover how higher ed marketers can use AI to improve critical thinking, enhance strategy, and improve student recruitment.