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Featured Story
Faith-Based Enrollment Marketing: Strategies That Reflect Your Mission
Discover faith-based enrollment marketing strategies that align with your mission and attract students who thrive in your Christian college environment.
Enrollment as a Turnaround Strategy: Leading a Proactive Recovery in Higher Ed
When Bethany College faced a $5 million financial gap, Interim President Dr. Jamie Caridi led with a bold turnaround strategy, placing enrollment at the heart of institutional recovery. The easy path would have been reactionary cost-cutting or hoping for a miracle...
Small College, Big Impact: Leveraging AI for Personalized Recruitment
Personalized recruitment is more than a buzzword. It’s the expectation of today’s prospective students. They want to feel seen, understood, and valued from the very first interaction with your institution. For small colleges, that’s a powerful opportunity… But also an...
The Higher Ed Turnaround Strategy Behind Friends University’s Comeback
It’s no secret that many private universities are navigating turbulent waters, making the need for a higher ed turnaround strategy more relevant than ever. Declining enrollment, mission drift, and increasing pressure to “do more with less” have left many faith-based...
How to Create a Generative AI Playbook for Small College Marketing Teams
Building a generative AI playbook may not feel urgent. But it is increasingly important. For small college marketing teams working with limited time, budget, and staff, generative AI often feels like both a promise and a puzzle. You may have heard about its ability to...
More from the blog
Brand Awareness on a Budget: A Smarter Strategy for Small Colleges
Small colleges can’t afford to waste budget. Learn how to build brand awareness organically—by prioritizing lead generation and smart content.
Christian Higher Education Innovation: Faith, Formation, and the Future
Explore how Christian higher education innovation can empower faith-based schools to lead with mission-fit identity and purpose.
10 Alumni Engagement Ideas to Support Your Enrollment Goals
Discover 10 actionable alumni engagement ideas that can strengthen your enrollment strategy and turn graduates into powerful brand advocates.