Harnessing Change To Achieve Sustainable Enrollment Marketing

Harnessing Change To Achieve Sustainable Enrollment Marketing

“The only thing that is constant in this world is change.” That old saying has always been true, but the rate of change that we are experiencing today is truly unprecedented.  In the digital world, the tools that are available to reach our audiences seem...
How to Market to First-Generation Hispanic Students

How to Market to First-Generation Hispanic Students

There is an incredible opportunity coming for higher ed marketers to serve a burgeoning audience of first-generation Hispanic students.  There is little we can do about the numerous factors making up the looming enrollment cliff.  Continuing effects from the COVID-19...
Alumni Magazines as a Key Part of Alumni Communications

Alumni Magazines as a Key Part of Alumni Communications

The shift towards digital platforms has led many universities to reconsider the role of traditional print alumni magazines.  Concerns over costs, changing audience preferences, and the effectiveness of digital media have raised questions about the viability of print...
Work Smarter with Generative AI

Work Smarter with Generative AI

Higher ed in general—and we marketers in particular—are due for a wholesale change in how we think and use the latest generative AI technology. Overall, people in higher ed are anxious about the potential upheaval AI will bring to the classroom.  They have legitimate...
Generative AI for Higher Education: Future-Proof Your School’s Marketing Tools

Generative AI for Higher Education: Future-Proof Your School’s Marketing Tools

The market for public-facing generative AI tools has exploded since ChatGPT’s launch in November of 2022. But is there a use for generative AI for higher education marketing? Lots of higher ed institutions are still trying to wrap their heads around AI’s potential,...