The Website Content Checklist for Both Beginners and Pros

by Bart Caylor | Jul 5, 2016 | content marketing, Blog, Featured, Higher Ed Marketing, School Websites, Ideas

Does Your Website Content Have the Power To Convert? Last fall we did a cleanup day at my church. We spent a few hours taking down dead trees and generally cleaning up the property. We burned the trees in a large fire. It amazed me how much heat the fire generated and...

Marketing Personalization: #4 in the Our Series of 2016 Education Marketing Trends

by Bart Caylor | Mar 8, 2016 | Higher Ed Marketing, School Websites, Print Media, Ideas, Future of Higher Ed, Generation Z, content marketing, Blog, Featured

Marketing Personalization. Welcome to the Future. I finally got around to watching Minority Report this weekend. I don’t know how I missed it in 2002. I enjoyed the screen adaptation of Phillip Dick’s rendition of the future in the sci-fi movies starring...

Website SEO: 7 Tips for Search Engine Optimization

by Bart Caylor | Dec 15, 2015 | Blog, Featured, Higher Ed Marketing, School Websites, social media, content marketing

Website SEO: Don’t Forget the Basics Website SEO (Search Engine Optimization) is one of the best ways to have your organization’s content discovered. Any marketing plan should include the basics of SEO. For more advanced SEO, engage a consultant to take it...

Does Your School Website Design Deserve an F?

by Bart Caylor | Sep 15, 2015 | Blog, Featured, Higher Ed Marketing, School Websites, Ideas

9 Secrets of an A+ School Website Design Now that school is in full swing, students are eager to get the grades. I enjoy reading Richard Benson’s series of humor books. His books present the “very best totally wrong answers” collected from actual...

Marketing Automation: 6 Tasks to Assign to K.I.T.T.

by Bart Caylor | Sep 8, 2015 | Ideas, Future of Higher Ed, social media, Featured, Higher Ed Marketing

Why Do The Work That Computers Can Do For You? One of my favorite show as a kid was Knight Rider. Reflecting back, I really don’t even remember the premise of the show. The only thing I really remember was the car. K.I.T.T. (Knight Industries Two Thousand — I had to...