10 Signs Your Enrollment Website is Broken

by Bart Caylor | Jul 27, 2020 | Websites, Blog, Featured, School Websites, Websites

Your school’s enrollment website is one of the primary tools in your digital marketing toolkit. If you see any of these signs that your enrollment website is “broken,” it’s time for an overhaul! It’s hard to stress just how important your school’s enrollment website...

My Navigation Formula for Independent School Websites

by Bart Caylor | Sep 23, 2019 | Marketing Strategies, Websites, Blog, Featured, School Websites, Websites

Should you organize your independent school website by department or by audience? Here’s my navigation formula for making your website simple for your visitors to use. When you and I go to a website, we’ve only got one thing in mind: Find the answers to our questions....

Horizontal Scrolling: Solving Content Overload on Higher Education Websites

by Bart Caylor | Jul 22, 2019 | Websites, Blog, Featured, School Websites, Websites

Higher education websites are notorious for overwhelming users with way too much information. Horizontal scrolling is a promising solution to this common problem.   Each higher education website is as distinct as the college or university it represents.  Yet if there...

15 Symptoms of a Sick Education Website [Part 2]

by Bart Caylor | Jul 16, 2018 | Websites, content marketing, Blog, Featured, School Websites

Your education website is the heart of your digital marketing strategy. Is it suffering from any of the 15 symptoms of a poorly performing website? If it is, I highly recommend that you correct the performance issues you see in your education website as soon as...

10 Common Topics We’ve Seen In Hundreds Of Website Audits

by Bart Caylor | Apr 30, 2018 | Enrollment, Uncategorized, School Websites, Marketing Strategies, Websites

Today’s post is guest written by Angelo Otterbein, Chief Innovation Officer at Finalsite. Angelo graduated valedictorian from St. Paul’s School in Baltimore, MD and from Princeton University. Despite getting his degree in creative writing and English Literature,...