6 Education Marketing Trends to Watch in 2016–Part 1

by Bart Caylor | Feb 2, 2016 | Generation Z, Future of Higher Ed, School Websites, Featured, Blog, content marketing, social media

2016 Education Marketing Trends: Are You Ready to Impact Your School? Part 1 Education marketing trends for 2016? Another list? I have followed marketing trends for over 25 years of my career (both offline and online). This year, I decided to take a swing at crafting...

Website SEO: 7 Tips for Search Engine Optimization

by Bart Caylor | Dec 15, 2015 | Blog, content marketing, social media, Featured, School Websites, Higher Ed Marketing

Website SEO: Don’t Forget the Basics Website SEO (Search Engine Optimization) is one of the best ways to have your organization’s content discovered. Any marketing plan should include the basics of SEO. For more advanced SEO, engage a consultant to take it...

10 Ways to Improve Your Marketing to Prospective College Students

by Bart Caylor | Sep 22, 2015 | Generation Z, Future of Higher Ed, Ideas, Higher Ed Marketing, Featured, Blog

Are You Effective in Marketing to Prospective College Students? With four kids, two of which are current teens, I am amazed with how “irrelevant” I can be…and so quickly. My kids are members of Generation Z, not Millennials: they have no recollection of a land-line...

Does Your School Website Design Deserve an F?

by Bart Caylor | Sep 15, 2015 | Ideas, School Websites, Higher Ed Marketing, Featured, Blog

9 Secrets of an A+ School Website Design Now that school is in full swing, students are eager to get the grades. I enjoy reading Richard Benson’s series of humor books. His books present the “very best totally wrong answers” collected from actual...

Call to Action! What is the Next Step?

by Bart Caylor | Aug 4, 2015 | Blog, Future of Higher Ed, Ideas, Higher Ed Marketing, Featured, social media

Every Page on Your Website Needs a Call to Action Every visitor to your website has a question in mind when they start their online quest. They may wonder if you have what they are searching. They may wonder “will this work for me?” or “can I picture myself...