video content Archives | Caylor Solutions

Show, Don’t Tell: The Power of Video Marketing

by Bart Caylor | Jun 3, 2021 | Featured, Marketing Strategies, Marketing Trends, Podcast

Think video marketing isn’t for you because of your school’s small size? Then listen to this fascinating conversation with Suzanne Petrusch of Presbyterian College. Small to medium-sized colleges, a lot of them private, all experience the challenge of trying to...

Leveraging Educational Videos for Higher Ed Marketing

by Bart Caylor | Apr 12, 2021 | Blog, content marketing, Featured, Marketing Strategies

Giving away your academic expertise might be one of the best ways to cultivate prospective students into current, paying students. Here’s how to leverage educational videos for higher ed marketing! The rise of educational videos allows basically anyone, anywhere to be...

7 Higher Ed Video Marketing Strategy Ideas

by Bart Caylor | Apr 5, 2021 | Blog, content marketing, Featured, Marketing Strategies

With over a year of living under the threat of COVID-19, video consumption among Gen Z prospective students has only increased. Take advantage of these higher ed video marketing strategy ideas to ride the wave of education marketing’s future! We all know that video...

How to Up Your Video Content Game for College Marketing

by Bart Caylor | Sep 21, 2020 | Blog, Featured, Higher Ed Marketing, social media

When I say, “You should create more video content,” does a groan escape your lips? Or, if you know it’s true, do you start to sweat a little? I get it. College marketing is a tough job. You’ve got all the responsibilities of maintaining a brand, proving...

How to Grow Your Email List with YouTube

by Bart Caylor | Mar 2, 2020 | Blog, Featured, Marketing Strategies, social media

If you’re investing in video marketing content (which you should!), you need a strategy to convert viewers into email subscribers. As you’ll see, there are several things you can do to grow your email list with YouTube. Video marketing is a powerful way to woo...