by Bart Caylor | Jun 18, 2024 | Leveraging AI
Luma Labs: Dream Machine Luma Labs just released their “Dream Machine” AI tool to allow video creation with a simple prompt. In addition to creating videos from just a description, you can also create videos from uploaded imagery. Here are samples of some...
by Bart Caylor | Mar 21, 2024 | Featured, Strategies, Podcast
Video storytelling is one of those keys to success in higher ed marketing that everyone agrees on, but we all struggle to execute well. Many higher ed marketers recognize its importance, but few of us grasp its true nature and potential for resonating deeply with our...
by Bart Caylor | Jan 12, 2023 | Featured, Strategies, Podcast, Tools
QR codes have made a furious comeback in business circuits over the last couple of years. Is there a way to leverage this technology for education marketers? The pandemic definitely helped catalyze this comeback as hundreds of “non-techy” people had to pull up...
by Bart Caylor | Jun 9, 2022 | Marketing Strategies, content marketing, Marketing Trends, Featured, Higher Ed Marketing, Podcast
Leadership, vision, and authentic stories are key components to a leader’s success. Which means good marketing is an essential part of good leadership! An essential part of a leader’s job is setting a grand vision for the organization and imbuing its people with a...
by Bart Caylor | Dec 16, 2021 | content marketing, Featured, Future of Higher Ed, Strategies, Generation Z, Podcast
Engage with more prospective students by meeting them on the channels they prefer! Enrollify’s Zach Busekrus shows you how to use one-to-one video to reach Gen Z in this post. It’s not a difficult concept. Yet time and time again I see higher ed brands ignoring this...
