by Bart Caylor | Dec 13, 2021 | Marketing Trends, Blog, Featured, Higher Ed Marketing, Future of Higher Ed
You might be on the fence about the Metaverse, but AR and VR technology will be the next big thing in enrollment marketing. There’s no doubt it’s coming. Here’s why. It’s possible you watched Zuckerberg’s keynote speech introducing Meta (formerly Facebook) and...
by Bart Caylor | Dec 6, 2021 | Marketing Trends, Blog, Featured, Strategies
Possibly the biggest innovation since the Internet will be the Metaverse. This next step in our technological evolution has big implications for education marketing. Technology and education have always gone hand in hand, and education marketing is always evolving...
by Bart Caylor | Sep 6, 2021 | Featured, Blog, Marketing Trends, social media, Marketing Strategies
If you’re considering jumping 100% into TikTok marketing, you’ll need to understand some of the ground rules. Here are my top 5 ground rules for successful TikTok marketing in higher education. Social media is a vast and dynamic marketing field that, for some, is...
by Bart Caylor | Jan 20, 2020 | Featured, Blog, Enrollment
In the last thirty years, there’s been a gigantic change in the way people work – the “gig economy.” Despite the challenges it brings, there are a lot of advantages for enrollment marketers. At its core, enrollment marketing is the process that education institutions...
by Bart Caylor | Jan 13, 2020 | Featured, Blog, Enrollment
The near future shows an increase in declining enrollment. But there is hope – if you’ve got a solid enrollment marketing strategy in place. Here is an umbrella for rainy days ahead. What I’ve been reading lately doesn’t bode well for private colleges and...
