Blockchain in Higher Ed Marketing

by Bart Caylor | Sep 11, 2023 | Marketing Trends, Featured, Future of Higher Ed, Tools

While it’s making a lot of headlines in financial sectors, blockchain technology has big potential for higher education institutions as well. When speaking about blockchain, it’s hard not to think about cryptocurrencies, like Bitcoin. But to understand its potential...

AR and VR Technology Is the Next Wave in Enrollment Marketing

by Bart Caylor | Dec 13, 2021 | Higher Ed Marketing, Marketing Trends, Blog, Featured, Future of Higher Ed

You might be on the fence about the Metaverse, but AR and VR technology will be the next big thing in enrollment marketing. There’s no doubt it’s coming. Here’s why. It’s possible you watched Zuckerberg’s keynote speech introducing Meta (formerly Facebook) and...

5 Ways to Take Advantage of 5G Mobile Marketing

by Bart Caylor | May 10, 2021 | Featured, Higher Ed Marketing, Ideas, Blog, Marketing Strategies

What is 5G? And what does it mean for higher ed mobile marketing? Simply put, 5G is the next generation of mobile internet access. It means more bandwidth, more speed and a better experience on our mobile devices wherever we go. It also represents a lot of...

Zoom: The Untapped Education Marketing Tool

by Bart Caylor | Apr 6, 2020 | Blog, Enrollment, Featured, Higher Ed Marketing

Online video meetings can be an incredible tool to improve your enrollment process. Learn how you can leverage the power of Zoom video meetings to bring more students to your school. DISCLAIMER: I do NOT get any money or other kind of benefit from writing this...

Should Higher Ed Marketers Use QR Codes?

by Bart Caylor | Nov 5, 2018 | content marketing, Blog, Featured, Higher Ed Marketing, Marketing Strategies

QR codes are growing in popularity. But should higher ed marketers use QR codes in their marketing strategies? I definitely think so. Here’s why. Like barcodes, QR codes are symbols that convey information to computers visually. And like a barcode, QR codes require an...