by Bart Caylor | Sep 4, 2023 | Marketing Strategies, Marketing Trends, Blog, Featured, Future of Higher Ed, Tools
I’ve been in the marketing space since 1987, and I’ve seen new tech come and go, but nothing has grabbed my attention like generative AI since the internet’s early emergence. Frankly, it’s astonishing that we’re only months removed from the pandemic, yet we’re...
by Bart Caylor | Aug 14, 2023 | Strategies, content marketing, Blog, Featured, Higher Ed Marketing
Student-centric content has emerged as an SEO linchpin for higher ed institutions that want to connect with their target audience. Prospective students have a lot of schools to pick from. And this paradox of choice can be incredibly frustrating when enrollment...
by Bart Caylor | Jul 24, 2023 | Higher Ed Marketing, Teams, Featured, Marketing Strategies, Blog
In a competitive higher ed market that shows no signs of cooling off, a fractional CMO can be a game-changer in your school’s marketing efforts. But how can you know if one can help your college or university with your enrollment marketing strategy? You Might Need an...
by Bart Caylor | Jul 10, 2023 | Marketing Budgets, Blog, Featured, Strategies, Tools
Today’s higher ed marketers cannot afford to overlook the importance of robust data management. I’ve worked with several institutions that were drowning in vast oceans of data, from enrollment records to alumni engagement statistics. And believe me when I say...
by Bart Caylor | May 29, 2023 | Blog, Featured, Higher Ed Marketing, Strategies, Teams
As in-house higher ed marketers are consistently asked to do more with less, the prospect of bringing in an external marketing team may give them pause. Our shared goal as higher ed marketers is to connect with prospective students and families, creating a shared...
