by Bart Caylor | Feb 17, 2020 | Blog, content marketing, Featured, Higher Ed Marketing, Marketing Strategies
What are the best marketing personas for enrollment marketing? Here’s a guide to creating your enrollment marketing personas. Enrollment marketing personas are profiles of imaginary persons who represent your audience. They are a composite character made up of all the...
by Bart Caylor | Feb 3, 2020 | Blog, content marketing, Featured, Higher Ed Marketing
There’s a lot of hype out there around big data—but without strong marketing personas, most big data solutions will become a big waste of time and money for higher education marketing teams. Don’t get me wrong. Knowledge is power—you need good data sets to...