Empathic Storytelling: Identifying Appropriate Content for Your Audience

Empathic Storytelling: Identifying Appropriate Content for Your Audience

While it is a challenging thing to do, empathic storytelling is worth every effort as it elevates your education brand in the minds of your target audiences.  In higher ed marketing, it can be a struggle to understand who our target audience is and what their needs...
3 Powerful Ways to Drive Enrollment with Personalized Content

3 Powerful Ways to Drive Enrollment with Personalized Content

If you write and create marketing content, I don’t have to tell you about the power of connection to your audience. Personalized content is about taking that concept to the next level. You’ve probably heard the advice that you should “write to one person,” because if...
Enrollment Marketing Personas: Speaking Their Language

Enrollment Marketing Personas: Speaking Their Language

What are the best marketing personas for enrollment marketing? Here’s a guide to creating your enrollment marketing personas. Enrollment marketing personas are profiles of imaginary persons who represent your audience. They are a composite character made up of all the...
Marketing Personas for Higher Education

Marketing Personas for Higher Education

There’s a lot of hype out there around big data—but without strong marketing personas, most big data solutions will become a big waste of time and money for higher education marketing teams. Don’t get me wrong. Knowledge is power—you need good data sets to...