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Enrollment Marketing Personas: Speaking Their Language

Enrollment Marketing Personas: Speaking Their Language

by Bart Caylor | Feb 17, 2020 | Blog, content marketing, Featured, Higher Ed Marketing, Marketing Strategies

What are the best marketing personas for enrollment marketing? Here’s a guide to creating your enrollment marketing personas. Enrollment marketing personas are profiles of imaginary persons who represent your audience. They are a composite character made up of all the...
Marketing Personas for Higher Education

Marketing Personas for Higher Education

by Bart Caylor | Feb 3, 2020 | Blog, content marketing, Featured, Higher Ed Marketing

There’s a lot of hype out there around big data—but without strong marketing personas, most big data solutions will become a big waste of time and money for higher education marketing teams. Don’t get me wrong. Knowledge is power—you need good data sets to...

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Bart Caylor

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ABOUT US

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

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In December, I wrote a blog about #InstagramReels for #highered. @neilpatel adds these 10 Actionable Tips to Use Instagram Reels For Your Brand. https://t.co/Lkm6HGyPqp https://t.co/55yocO81Uv


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Effective higher education marketing requires a savvy social media presence. Here’s why LinkedIn Marketing Solutions is worth a hard look. https://t.co/qdHwIJoS9C #hesm #higheredmarketing #ismarketing https://t.co/CW7emqyOmn


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🔥 Hot off the press: “LinkedIn for Recruitment? … [EDU Marketing Minute]” https://t.co/TLY9k1dAvQ (via @revue)



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