personas Archives | Caylor Solutions

Enrollment Marketing Personas: Speaking Their Language

Enrollment Marketing Personas: Speaking Their Language

by Bart Caylor | Feb 17, 2020 | Blog, content marketing, Featured, Higher Ed Marketing, Marketing Strategies

What are the best marketing personas for enrollment marketing? Here’s a guide to creating your enrollment marketing personas. Enrollment marketing personas are profiles of imaginary persons who represent your audience. They are a composite character made up of all the...

Marketing Personas for Higher Education

Marketing Personas for Higher Education

by Bart Caylor | Feb 3, 2020 | Blog, content marketing, Featured, Higher Ed Marketing

There’s a lot of hype out there around big data—but without strong marketing personas, most big data solutions will become a big waste of time and money for higher education marketing teams. Don’t get me wrong. Knowledge is power—you need good data sets to...

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