ChatGPT: Empower Your Higher Ed Marketing Teams
November 30, 2022, the day ChatGPT was introduced to the general public, may eventually go down as the unofficial milestone for when the world stepped into the age of AI. It’s only been a few months since the model’s debut. Yet experts in every industry are scrambling...
Brand Perception: 5 Survey Questions You Should Be Asking
“Brand is just a perception, and perception will match reality over time.” — Elon Musk Brand perception can be a murky subject. Not to be conflated with brand awareness, how familiar people are with your school, brand perception is how your intended audiences feel...
Post-Pandemic Budgeting: Put Your Digital Marketing to Work
With 2023 right around the corner, humanity cautiously surges forward in a post-pandemic world. COVID-19 forced a higher ed industry that is notoriously slow to adapt to evolving technology to try to catch up to the rest of the world on a moment’s notice. Higher ed...
7 Easy Ways to Improve Your Marketing Team Communication
Since the great workflow disruptor that was COVID, our perception of team communication has gone through a grand metamorphosis. As organizations continue to juggle remote and hybrid working models, effective team communication is at the forefront of many talking...
