by Bart Caylor | Apr 4, 2024 | Marketing Strategies, Blog, Featured, Podcast
Online learning platforms are a growing phenomenon. What began relatively recently with just a few players in the field is now a burgeoning business, and is often a key element of a school’s drawing power. Sarah McMaster is the Executive Director of Marketing &...
by Bart Caylor | Feb 15, 2024 | Marketing Strategies, Marketing Trends, Marketing Campaigns, Blog, Featured, Higher Ed Marketing, Podcast, Tools, Recruiting
“The only thing that is constant in this world is change.” That old saying has always been true, but the rate of change that we are experiencing today is truly unprecedented. In the digital world, the tools that are available to reach our audiences seem...
by Bart Caylor | Jan 29, 2024 | Teams, Blog, Featured, Future of Higher Ed, Tools
I’ve seen and heard quite a few people in the higher ed community voice the sentiment that AI and authenticity can’t coexist. But we are not free-range chickens, and content generated with the help of AI tools is not “inorganic.” I wrote a LinkedIn post in late 2023...
by Bart Caylor | Jan 25, 2024 | Marketing Strategies, Featured, Higher Ed Marketing, Podcast, Recruiting
As the higher ed community anticipates a dip in domestic student enrollment, many institutions are looking for ways to recruit students internationally. Mary Catherine Chase has spent virtually her entire career in the field of international recruitment for higher ed...
by Bart Caylor | Sep 4, 2023 | Marketing Trends, Blog, Featured, Future of Higher Ed, Tools, Marketing Strategies
I’ve been in the marketing space since 1987, and I’ve seen new tech come and go, but nothing has grabbed my attention like generative AI since the internet’s early emergence. Frankly, it’s astonishing that we’re only months removed from the pandemic, yet we’re...
