The idea of professional development is not a new concept, but sometimes it’s hard to see the connection between spending time in training and concrete marketing results. But I have seen the growth in marketing results that comes directly from the professional...
Aligning marketing and enrollment teams in your institution might seem like an impossible task. Marketing and enrollment teams can often seem like they’re working on two different planets! Marketers focus on branding, content, and outreach, while admissions is all...
With so many challenges in the higher ed marketing space, professional development might be the last thing on many people’s minds. But this is going to be a critical area for the success of any higher ed marketing team. With the enrollment cliff on the...
Most of us know what it’s like to work in teams where trust is the last word you’d use to describe the work environment. In these kinds of teams, marketing professionals work away while the manager hovers over their shoulders like an uninvited guest at a party,...
It’s easy for your marketing team to become a group of creative project “order-takers” rather than the driving marketing force of your institute. Here’s how to turn it around. Most likely this happens because marketing teams tend to pool together creative...
