marketing strategies Archives

More Than Just Words: How Your Marketing Strategy Can Promote Equity

by Bart Caylor | Jun 10, 2021 | Featured, Marketing Strategies, Podcast

Is it possible that education marketing could accomplish something even grander than higher enrollment numbers? Peter Ashley of Hanover College talks to us about how their marketing efforts are increasing equity on their campus. Lots of private colleges and...

Signs You Need an Enrollment Marketing Strategy Overhaul

by Bart Caylor | Aug 25, 2020 | Blog, Enrollment, Featured, Marketing Strategies

How do you know if your enrollment marketing strategy is working or if you need a strategy overhaul? Here are the signs you need to watch for. Your enrollment marketing strategy is where everything begins. Or, at least, it should be. The enrollment marketing...

Where’s the Problem? Your Budget or Your Marketing Plan? [4 Questions]

by Bart Caylor | Aug 26, 2019 | Blog, Featured, Higher Ed Marketing, Marketing Strategies

Your campaigns are humming along, and you need more from your budget. Before asking for more money, ask yourself if the problem might be in your marketing plan. Education marketing takes money. Everyone agrees on the need for a sufficient budget. So why is going to...