Indiana University Strategies to Retain Students

Indiana University Strategies to Retain Students

Even at a small college, the risk of becoming siloed is high. It’s crucial to emphasize clarity of vision so that all the teams can produce successful strategies to retain students. Keeping everyone on message is a big challenge for higher ed marketing teams. It may...
School Spirit in Education Branding

School Spirit in Education Branding

School spirit is a term you might not hear in the marketing team that often, but it may have more to do with the power of your education branding than you’d think.  There’s been some research done into the impact of “school spirit” on student performance and...
More Than Just Words: How Your Marketing Strategy Can Promote Equity

More Than Just Words: How Your Marketing Strategy Can Promote Equity

Is it possible that education marketing could accomplish something even grander than higher enrollment numbers? Peter Ashley of Hanover College talks to us about how their marketing efforts are increasing equity on their campus. Lots of private colleges and...
Signs You Need an Enrollment Marketing Strategy Overhaul

Signs You Need an Enrollment Marketing Strategy Overhaul

How do you know if your enrollment marketing strategy is working or if you need a strategy overhaul? Here are the signs you need to watch for.  Your enrollment marketing strategy is where everything begins. Or, at least, it should be.  The enrollment marketing...