marketing strategies Archives

7 Essential Marketing Strategies for Your Education Marketing Plan

by Bart Caylor | Nov 8, 2021 | Blog, Featured, Marketing Strategies, Strategies

While there are many marketing strategies you could have in your marketing plan, there are at least seven that I consider essential for higher ed marketing success. Depending on how you categorize things, there are as many marketing strategies available to you as you...

School Spirit in Education Branding

by Bart Caylor | Oct 4, 2021 | Blog, Branding, Featured, Higher Ed Marketing, Marketing Strategies

School spirit is a term you might not hear in the marketing team that often, but it may have more to do with the power of your education branding than you’d think. There’s been some research done into the impact of “school spirit” on student performance and...

More Than Just Words: How Your Marketing Strategy Can Promote Equity

by Bart Caylor | Jun 10, 2021 | Featured, Marketing Strategies, Podcast

Is it possible that education marketing could accomplish something even grander than higher enrollment numbers? Peter Ashley of Hanover College talks to us about how their marketing efforts are increasing equity on their campus. Lots of private colleges and...

Signs You Need an Enrollment Marketing Strategy Overhaul

by Bart Caylor | Aug 25, 2020 | Blog, Enrollment, Featured, Marketing Strategies

How do you know if your enrollment marketing strategy is working or if you need a strategy overhaul? Here are the signs you need to watch for. Your enrollment marketing strategy is where everything begins. Or, at least, it should be. The enrollment marketing...

Where’s the Problem? Your Budget or Your Marketing Plan? [4 Questions]

by Bart Caylor | Aug 26, 2019 | Blog, Featured, Higher Ed Marketing, Marketing Strategies

Your campaigns are humming along, and you need more from your budget. Before asking for more money, ask yourself if the problem might be in your marketing plan. Education marketing takes money. Everyone agrees on the need for a sufficient budget. So why is going to...