marketing automation Archives

How Colleges Can Use Geotargeting to Improve Website Performance

by Bart Caylor | Mar 9, 2020 | Blog, content marketing, Featured, Inbound Marketing, Marketing Strategies

Guest post by Michael Oguine and Kyle Pucko. Kyle is Co-Founder of GeoFli – a geotargeting software company launched in 2015 in beautiful Missoula, Montana. Each year, millions of prospective college students around the world scour the Internet in hopes of...

2019 Marketing Holiday Wish List

by Bart Caylor | Dec 9, 2019 | Blog, content marketing, Featured, Ideas, Marketing Budgets, Marketing Trends

Every year, I love trying out new technologies and tools for enrollment marketers. But they’re not all made equally. So today, I give you the best in my 2019 Holiday Wish List! One of my favorite things about being a marketer in the education space is the incredible...

How to Use iBeacons to Improve Prospective Student and Donor Experiences

by Bart Caylor | Jul 13, 2016 | Blog, Featured, Future of Higher Ed, Higher Ed Marketing, Ideas

Like most innovations that come from the Cupertino wizards, the whole world of tech has been buzzing about iBeacons ever since Apple first mentioned them in their 2013 WWDC conference. iBeacons are basically small transmitters that use low energy Bluetooth technology...

The 11 Biggest Education Inbound Marketing Blunders

by Bart Caylor | Jun 6, 2016 | Blog, content marketing, Featured, Higher Ed Marketing

So you’re interested in inbound marketing for education? And the headline has you intrigued? Good. First point: 1. Not Having an Engaging Headline Inbound marketing is all about getting attention and answering questions. If you think about it, you clicked to...

Automate Your Marketing: 2016 Trends Part 5

by Bart Caylor | Mar 15, 2016 | Blog, content marketing, Featured, Future of Higher Ed, Higher Ed Marketing, Ideas, Print Media, School Websites, social media

Automate Your Marketing For Efficiency and Effectiveness Marketing automation. It’s one of those phrases we hear but may not know. In today’s fast-paced, always-on world, time can be wasted by doing everything manually. By putting some of your marketing on...