by Bart Caylor | Jul 15, 2024 | Featured, Websites
A good program page should captivate potential students, address their key questions and concerns, build trust, and make the student feel confident that this program is the right choice for achieving their goals. Yet, many institutions simply put information about...
by Bart Caylor | Oct 9, 2023 | Websites, Inbound Marketing, Marketing Campaigns, Blog, Featured, Higher Ed Marketing
The concept of landing pages seems pretty simple, but misconceptions abound about what they are exactly and how they’re supposed to work. I find this a lot in education marketing. We all agree on the basics. A landing page is essentially a web page where visitors...
by Bart Caylor | Mar 7, 2022 | Websites, Blog, Featured, Higher Ed Marketing
At the core of every higher ed institution’s mission (and fiscal viability) is a strong enrollment focus. That’s why optimizing for conversion on your enrollment-focused website is so important. Getting your target audience to the site is one thing (through techniques...
by Bart Caylor | Feb 21, 2022 | Fundraising Advancement, Blog, Featured, Advancement
Almost every college or university depends on the generosity of their alumni and friends to help advance their mission. Unfortunately, many higher ed donation pages can be uninspiring, or worse yet, confusing or intimidating for users. Any kind of negative experience...
by Bart Caylor | Dec 18, 2017 | Websites, content marketing, Inbound Marketing, Blog, Featured
Are your landing pages performing well in your education inbound marketing? If not, these landing page performance killers may be afflicting you. Let’s talk quickly about why landing pages are so significant. The first thing you need to know… Without high-performance...
