3 Reasons Why You Should Expand Your Team through Influencer Marketing
Influencer marketing is a promising strategy that allows you to leverage the social currency – the influence – of content creators to boost your brand authority. But it doesn’t come without risk. And it doesn’t come without a sizable investment of time, money, and...
Twitch: Taking Your School’s Brand to the Gaming Masses
Like many American families, our household once had a rabid gamer. My son played several video games growing up, but he absolutely loved Call of Duty. He and his high school friends would take every opportunity to play together. Like many serious gamers, he wanted to...
The Authenticity of Peer-to-Peer: Influencer Marketing in Higher Ed
Influencer marketing is a powerful tool to help cultivate new prospective students that too often gets neglected. But the whole idea of influencer marketing is a really important aspect of the higher ed marketer’s toolbox that needs to be leveraged. Whether...
How to Kick Off Your Influencer Marketing Strategy for Higher Education
They say there’s nothing more powerful than word of mouth to drive sales, and enrollment is no different. Harnessing that power is what an influencer marketing strategy is all about. Without one, you’re missing out on a huge opportunity. The results of a 2018 survey...
