by Bart Caylor | Jan 27, 2022 | Featured, Higher Ed Marketing, Marketing Strategies, Podcast
Influencer marketing is a powerful tool to help cultivate new prospective students that too often gets neglected. But the whole idea of influencer marketing is a really important aspect of the higher ed marketer’s toolbox that needs to be leveraged. Whether...
by Bart Caylor | Sep 7, 2020 | Blog, Featured, Marketing Strategies
They say there’s nothing more powerful than word of mouth to drive sales, and enrollment is no different. Harnessing that power is what an influencer marketing strategy is all about. Without one, you’re missing out on a huge opportunity. The results of a 2018 survey...
by Bart Caylor | May 18, 2020 | Blog, content marketing, Featured, Higher Ed Marketing, Marketing Strategies
Influencer marketing has gotten an upgrade! Cameo is an innovative tool you should consider using in your education marketing strategy. The history goes way back. Marketers have long used celebrities and stars to market products. But influencer marketing is a...
