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How to Kick Off Your Influencer Marketing Strategy for Higher Education

How to Kick Off Your Influencer Marketing Strategy for Higher Education

by Bart Caylor | Sep 7, 2020 | Blog, Featured, Marketing Strategies

They say there’s nothing more powerful than word of mouth to drive sales, and enrollment is no different. Harnessing that power is what an influencer marketing strategy is all about. Without one, you’re missing out on a huge opportunity. The results of a 2018 survey...
Cameo: The New Influencer Marketing

Cameo: The New Influencer Marketing

by Bart Caylor | May 18, 2020 | Blog, content marketing, Featured, Higher Ed Marketing, Marketing Strategies

Influencer marketing has gotten an upgrade! Cameo is an innovative tool you should consider using in your education marketing strategy. The history goes way back. Marketers have long used celebrities and stars to market products.  But influencer marketing is a...

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Bart Caylor

Recent Posts

  • How to Up Your Video Content Game for College Marketing
  • How to Automate Your Enrollment Marketing Content Strategy
  • How to Kick Off Your Influencer Marketing Strategy for Higher Education
  • How to Pull Off Awesome Instagram Takeovers for Enrollment Marketing
  • Signs You Need an Enrollment Marketing Strategy Overhaul

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Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

TWITTER

Great article on taking risks in #marketing even during a global crisis. Examples from #Purdue, #Drexel, #Yale, and #BYU illustrate what happens when communication is #innovative. https://t.co/i5Ivyw5kCd https://t.co/CJuw7n87X2


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12 hours ago

How are things going on your campus regarding #digitallearning and/or #hybridlearning? This columnist argues that things are actually going pretty well. I’m curious about your experience this far into the fall semester. @insidehighered https://t.co/RSwIVsG7a8 https://t.co/Kov66IgZeK


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16 hours ago

The art of #storytelling in #marketing is as important as ever. While the rest of the world is upside down, telling your story remains the same – connect with feelings, and hone your brand’s tone. @ThinkwithGoogle #highered #higheredmarketing https://t.co/3jQFhxO4nI https://t.co/KU1RJku3W9


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1 day ago

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