As mounting loan debt for American students continues to be a hot-button issue, college affordability should be at the forefront of higher ed marketing efforts for your school. According to a national survey by Discover Student Loans, 70 percent of American families...
To say a lot has changed since I last wrote about the Metaverse in July 2022 would be an understatement. Back then, the idea of the Metaverse was much more exciting than its operational state. That’s because, holistically, the technical hurdles in Mark Zuckerberg’s...
I’ve been in the marketing space since 1987, and I’ve seen new tech come and go, but nothing has grabbed my attention like generative AI since the internet’s early emergence. Frankly, it’s astonishing that we’re only months removed from the pandemic, yet we’re...
College campus tours are an integral part of the prospective student experience, one that can significantly impact their decision to enroll in your school. But a lot of colleges have a common problem, and that problem is they’re all sharing the same playbook. In...
Student-centric content has emerged as an SEO linchpin for higher ed institutions that want to connect with their target audience. Prospective students have a lot of schools to pick from. And this paradox of choice can be incredibly frustrating when enrollment...
