by Bart Caylor | Feb 12, 2026 | Featured, Strategies, Advancement
A strong higher education fundraising strategy is often discussed in terms of numbers—annual totals, campaign goals, donor counts, and participation rates. But after more than three decades in advancement, Terry Munday would be the first to tell you that it’s never...
by Bart Caylor | Dec 19, 2024 | Fundraising Advancement, Featured, Advancement, Podcast
If not brothers, fundraising and marketing are close cousins. Quite often, higher ed marketers are called on to help with the fundraising case statement and messaging. Throughout my career in higher ed marketing, I’ve been brought in to help raise annual funds, serve...
by Bart Caylor | Nov 6, 2023 | Fundraising Advancement, Marketing Campaigns, Blog, Featured, Giving
During my nearly 30 years in higher ed marketing, fundraising appeal letters have been the bedrock of alumni and donor development. They’re especially relevant as we inch closer to the end of 2023. That’s because about 30% of nonprofit donations happen during...
by Bart Caylor | Feb 27, 2023 | Fundraising Advancement, Blog, Featured, Marketing Strategies
Donor-centric marketing can be a sticky business. Many advancement departments often get caught up in a tangled web of capital campaign committees and case statements that send mixed signals to prospective donors. Even worse, they may never bring in the marketing...
by Bart Caylor | Aug 8, 2022 | Marketing Campaigns, Blog, Featured, Higher Ed Marketing, Marketing Strategies
When it comes to your next higher ed capital campaign, failure isn’t an option. Goals and timelines are set, procedures are followed. When goals aren’t met, campaigns extend. They evolve. But publicly, capital campaigns in higher ed never “fail,” because they can’t be...
