by Bart Caylor | Dec 12, 2016 | Advancement, Blog, Featured
Today, I want to give you 10 surefire and creative ideas for higher education advancement marketing. These are out-of-the-box marketing tactics that will bring your prospects and donors closer to making that all important decision to make a gift to your college or...
by Bart Caylor | Oct 31, 2016 | Blog, Featured, Giving, Higher Ed Marketing
Unlike a lot of things we do as marketers to lead our audiences to actions that they weren’t considering before they encountered our message, end-of-year fundraising is a time when we ask our audience to do something they’re already considering—giving. That means...
by Bart Caylor | Sep 7, 2016 | Featured, Higher Ed Marketing
Of all the audiences you communicate to as a higher education marketer, alumni are among the most rewarding and satisfying segment. If you market well to your alumni, they’ll return the favor and take care of the alma mater. The reasons you should market specifically...
by Bart Caylor | Sep 1, 2016 | Featured, Higher Ed Marketing
Marketing development collaboration has long been the elusive dream of marketing managers and development directors. Sadly, the conflicts between these two departments may be unavoidable. Both of these teams are responsible to drive revenue for the organization. When...
by Bart Caylor | Aug 16, 2016 | Featured, Higher Ed Marketing
If fundraising were in the Olympics, capital campaigns would be like women’s gymnastics or men’s swimming. It’s the event everyone watches, the activity that gets all the attention. By the way, here’s one of my favorite Olympic sports that doesn’t get much attention....