fundraising Archives | Page 2 of 2

10 Creative Ideas for Higher Education Advancement Marketing

by Bart Caylor | Dec 12, 2016 | Advancement, Blog, Featured

Today, I want to give you 10 surefire and creative ideas for higher education advancement marketing. These are out-of-the-box marketing tactics that will bring your prospects and donors closer to making that all important decision to make a gift to your college or...

How to Get the Most Out of Your End of Year Fundraising

by Bart Caylor | Oct 31, 2016 | Blog, Featured, Giving, Higher Ed Marketing

Unlike a lot of things we do as marketers to lead our audiences to actions that they weren’t considering before they encountered our message, end-of-year fundraising is a time when we ask our audience to do something they’re already considering—giving. That means...

The Four Pillars to Successful Alumni Marketing

by Bart Caylor | Sep 7, 2016 | Featured, Higher Ed Marketing

Of all the audiences you communicate to as a higher education marketer, alumni are among the most rewarding and satisfying segment. If you market well to your alumni, they’ll return the favor and take care of the alma mater. The reasons you should market specifically...

5 Keys to Marketing-Development Collaboration

by Bart Caylor | Sep 1, 2016 | Featured, Higher Ed Marketing

Marketing development collaboration has long been the elusive dream of marketing managers and development directors. Sadly, the conflicts between these two departments may be unavoidable. Both of these teams are responsible to drive revenue for the organization. When...

Marketing for Capital Campaigns

by Bart Caylor | Aug 16, 2016 | Featured, Higher Ed Marketing

If fundraising were in the Olympics, capital campaigns would be like women’s gymnastics or men’s swimming. It’s the event everyone watches, the activity that gets all the attention. By the way, here’s one of my favorite Olympic sports that doesn’t get much attention....