How to Include Donor Stories in Your Marketing
Fundraising and marketing are intrinsically tied together. See how Kenyon College’s marketing and advancement departments worked together to tell donor stories to pull in new students and transformational gifts. On January 26, 2021, Kenyon College President Sean...
Why Education Marketers Should Help Write Case Statements
Case statements are largely thought of as a fundraising tool, but marketing should be involved in writing them. Here’s why your marketing department should assist in this all-important task. Unfortunately, case statements are rarely spoken of outside the context of an...
Improve School Fundraising Results with Stronger Teamwork
It’s here again! Your advancement department is entering the end-of-year fundraising season. Leverage your partnership for better school fundraising with these helpful tips. Education marketers and development officers have collaborated on school fundraising since the...
Higher Ed Fundraising Appeal Letter Checklist
It’s year-end fundraising season! A time when higher education marketers and development officers work hand in hand to inspire donors and alumni to give generously. As you work on your fundraising appeal letter, refer to this helpful checklist to make sure your letter...
