Higher education institutions thrive when cross-departmental collaboration is at the core of their strategy. Yet, too often, marketing, admissions, IT, and faculty operate in silos, each focusing on their own piece of the puzzle without a shared approach. The...
People often look at their college website from just a technical point of view and overlook how it can be an excellent enrollment marketing tool. This is unfortunate because your college website can be a truly powerful asset in your content marketing strategy. For...
It’s no secret that college athletics can play a role in deciding where a student will go to college. All across the country, universities use different marketing strategies based on their athletic programs to help increase their enrollment. But simply having a...
As we move forward in a post-pandemic world, institutions now face the reality of competing in an ever-shrinking higher ed market. Getting the eyeballs of prospective students on your school is more challenging than ever. One practical solution is a method as old as...
The greatest challenge any admissions professional faces is to make a meaningful connection with prospective students. With a sea of competing messages pouring into their inbox – from other higher ed institutions and everyone else – video email may be your...
