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COVID-19 Messaging for Education Marketing [Part 2]

COVID-19 Messaging for Education Marketing [Part 2]

by Bart Caylor | Jan 11, 2021 | Blog, Featured, Higher Ed Marketing, Marketing Campaigns, Marketing Strategies

COVID-19 messaging may now be a permanent fixture of enrollment marketing. But there are ways to leverage this to help your students and your educational institution.  Most of the time, locking in your messaging strategy doesn’t cause massive stress.  But COVID-19...
Using WhatsApp to Reach Hispanic Prospective Students

Using WhatsApp to Reach Hispanic Prospective Students

by Bart Caylor | Dec 7, 2020 | Blog, Featured, Higher Ed Marketing, Marketing Strategies

Is your private college or university seeking to reach first generation Hispanic students? WhatsApp marketing could help you do just that. Today, there are all kinds of social media and communication apps you can use to reach your education marketing personas.  For...
5 Ways to Get the Most Out of Your Enrollment CRM

5 Ways to Get the Most Out of Your Enrollment CRM

by Bart Caylor | Jul 20, 2020 | Blog, Enrollment, Featured

One of the most basic tools in enrollment marketing is your customer relationship manager, your CRM. In this post, let’s explore ways you can get the most out of your enrollment CRM so you can recruit more students for your private educational institution. At this...
Zoom: The Untapped Education Marketing Tool

Zoom: The Untapped Education Marketing Tool

by Bart Caylor | Apr 6, 2020 | Blog, Enrollment, Featured, Higher Ed Marketing

Online video meetings can be an incredible tool to improve your enrollment process. Learn how you can leverage the power of Zoom video meetings to bring more students to your school. DISCLAIMER: I do NOT get any money or other kind of benefit from writing this...
Hope During Days of Declining Enrollment

Hope During Days of Declining Enrollment

by Bart Caylor | Jan 13, 2020 | Blog, Enrollment, Featured

The near future shows an increase in declining enrollment. But there is hope – if you’ve got a solid enrollment marketing strategy in place. Here is an umbrella for rainy days ahead. What I’ve been reading lately doesn’t bode well for private colleges and...
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Recent Posts

  • LinkedIn Marketing Solutions for Schools: Your Missing Ingredient to Drive Enrollment
  • COVID-19 Messaging for Education Marketing [Part 2]
  • COVID-19 Messaging for Education Marketing [Part 1]
  • 2021 Digital Marketing Plan: 10 New Year’s Resolutions for Enrollment Marketers
  • How to Be Irresistible: Demonstrating the Benefits of College in Enrollment Marketing

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Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

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