Event Marketing Ideas for Your School in 2022

by Bart Caylor | Jun 6, 2022 | Blog, Enrollment, Featured, Higher Ed Marketing

As we move forward in a post-pandemic world, institutions now face the reality of competing in an ever-shrinking higher ed market. Getting the eyeballs of prospective students on your school is more challenging than ever. One practical solution is a method as old as...

5 Ways to Utilize Video Email to Connect with Prospects (Featuring BombBomb)

by Bart Caylor | Apr 25, 2022 | Blog, Enrollment, Featured

The greatest challenge any admissions professional faces is to make a meaningful connection with prospective students. With a sea of competing messages pouring into their inbox – from other higher ed institutions and everyone else – video email may be your...

Be Like Disney: Reimagining Campus Visits

by Bart Caylor | Oct 7, 2021 | Enrollment, Featured, Marketing Strategies, Podcast

In enrollment marketing, we’re all looking for that secret sauce. How do you make your campus visit memorable? In today’s conversation, we talk about Disney-like campus experiences. As someone in enrollment, you know you’ve got to have that X factor when students come...

Accessible Admissions Starts with Reducing Friction [test-optional]

by Bart Caylor | Jul 29, 2021 | Featured, Marketing Strategies, Marketing Trends, Podcast

If you don’t like your results, you’ve got to change what you’re doing. But in admissions, that could be a risky proposition. We talked with James Steen about the risks they took with test-optional admissions to reduce friction in their admissions process. Whether or...

COVID-19 Messaging for Education Marketing [Part 2]

by Bart Caylor | Jan 11, 2021 | Blog, Featured, Higher Ed Marketing, Marketing Campaigns, Marketing Strategies

COVID-19 messaging may now be a permanent fixture of enrollment marketing. But there are ways to leverage this to help your students and your educational institution.  Most of the time, locking in your messaging strategy doesn’t cause massive stress.  But COVID-19...