Higher education is no longer about lecture halls and textbooks. Today, students want a more dynamic and applicable educational experience. Take gap year programs for example, these are programs that many high school graduates seek. In fact, rising interest in these...
With the enrollment cliff happening right now, the challenging reality of tightening budgets, and the pressure to maintain strong enrollment numbers, marketing dual enrollment programs could be the answer you’ve been looking for. You’re not alone in...
Higher education institutions thrive when cross-departmental collaboration is at the core of their strategy. Yet, too often, marketing, admissions, IT, and faculty operate in silos, each focusing on their own piece of the puzzle without a shared approach. The...
People often look at their college website from just a technical point of view and overlook how it can be an excellent enrollment marketing tool. This is unfortunate because your college website can be a truly powerful asset in your content marketing strategy. For...
It’s no secret that college athletics can play a role in deciding where a student will go to college. All across the country, universities use different marketing strategies based on their athletic programs to help increase their enrollment. But simply having a...
