by Bart Caylor | Sep 29, 2025 | Websites, Branding, content marketing, Marketing Campaigns, Featured, Future of Higher Ed, Strategies, Generation Z, Teams
A mission-fit enrollment strategy isn’t just another higher ed marketing trend—it’s a necessary shift in how we approach student recruitment in a world saturated with choice and noise. But implementing that strategy? That’s where the real challenge begins. You know...
by Bart Caylor | Jul 31, 2025 | Future of Higher Ed, Strategies, Generation Z, Podcast, Tools, Ideas, Featured
At Indiana University Bloomington, creating a seamless enrollment process isn’t just a goal—it’s a guiding principle. From the moment a student expresses interest to the day they arrive on campus, IU’s admissions team is committed to building trust, fostering...
by Bart Caylor | Jul 28, 2025 | Featured, Strategies, Tools, Leveraging AI
AI-driven predictive analytics for enrollment forecasting is no longer a futuristic concept—it’s a practical solution for institutions feeling the weight of unpredictable yield, shrinking demographics, and the constant pressure to do more with less. For decades,...
by Bart Caylor | Jul 24, 2025 | Featured, Strategies, Podcast, Tools
Summer melt is one of the most frustrating challenges enrollment teams face today. You spend months cultivating relationships with prospective students. You invest in nurturing them through the funnel—from first inquiry to deposit—and just when you think your incoming...
by Bart Caylor | Jun 26, 2025 | Enrollment, Featured, Higher Ed Marketing, Strategies
Higher education is no longer about lecture halls and textbooks. Today, students want a more dynamic and applicable educational experience. Take gap year programs for example, these are programs that many high school graduates seek. In fact, rising interest in these...
