by Bart Caylor | Jun 29, 2020 | Inbound Marketing, Blog, Featured, Higher Ed Marketing, Ideas
Virtual reality (VR) and augmented reality (AR) aren’t exactly new anymore, but these technologies are still full of innovative college marketing potential. Let’s check your knowledge. How might your institution stand out with VR and AR? First off, let’s go over the...
by Bart Caylor | Jun 15, 2020 | Marketing Strategies, content marketing, Blog, Featured, Higher Ed Marketing, School Websites
In enrollment marketing, it’s not just what you say. It’s how you say it. Let’s explore how to make your enrollment marketing copy powerful and attractive to new students. Enrollment marketing copy is the center of every marketing message. Even if it’s just your...
by Bart Caylor | Jun 1, 2020 | Higher Ed Marketing, Marketing Strategies, Marketing Campaigns, Enrollment, Blog, Featured
The marketing funnel is a classic model for acquiring prospects and converting them to customers. Adapting it to higher ed is key to a successful enrollment marketing strategy. Basically, the generic AIDA model works like this: Get the attention of a broad set of...
by Bart Caylor | May 25, 2020 | Higher Ed Marketing, Marketing Strategies, Blog, Featured
Veteran enrollment marketing is more than a good enrollment strategy – it’s a way to honor those who’ve made the ultimate sacrifice for our country. Is it time to rethink your veteran enrollment marketing strategy? As I write this post, it’s nearing Memorial Day. ...
by Bart Caylor | Apr 27, 2020 | Blog, Featured, social media
If your school has Twitter accounts, or you’re thinking of breaking into Twitter, it’s good to check your knowledge of the best practices to help increase student enrollment. For starters, let’s talk about what doesn’t work … Twitter with no strategy....
