enrollment marketing Archives

Tribe, Community, Belonging, Trust: Leveraging Peer-to-Peer Connection

by Bart Caylor | Dec 9, 2021 | Featured, Higher Ed Marketing, Marketing Strategies, Podcast

Creating a sense of belonging is a powerful way for your school to cultivate new students. In this post, we explore how you can leverage this concept to boost your admissions results. One of the greatest needs we have as human beings is to belong to a tribe. “A tribe...

Rethinking Education Marketing Amid the Great Resignation

by Bart Caylor | Nov 22, 2021 | Blog, Featured, Higher Ed Marketing, Marketing Trends

A mass exodus of workers dubbed the Great Resignation is upon us. Is this only an issue for employers? I think not. Education marketing professionals ought to be paying attention. I’m not talking about taking steps to retain talent on your marketing team, though that...

7 Steps to Building a Powerhouse Enrollment Marketing Team: Admissions and Marketing Unite

by Bart Caylor | Oct 25, 2021 | Blog, Enrollment, Featured, Higher Ed Marketing

Higher ed marketing is all about fundraising, right? Marketers serve the advancement folks. You’re on your own, admissions team. Good luck! Or so the traditional thinking goes. But as many colleges and universities have found, higher ed institutions win when their...

Small Enrollment Marketing Budget? 5 Tips to Get the Job Done Affordably

by Bart Caylor | Oct 18, 2021 | Blog, Featured, Marketing Budgets

Numbers can be so discouraging sometimes. It’s easy to look over your enrollment marketing budget and wonder what more you could do if you only had a few more dollars to work with. Then so-called reality sets in. You don’t have more dollars. Defeated, you shrug your...

Need to Drive Up Enrollment? Connect College Marketing with What Students Really Want

by Bart Caylor | Aug 30, 2021 | Blog, Featured, Marketing Strategies

I can’t think of a better way to amp up your college marketing efforts than to focus your messaging on outcomes. Outcomes aren’t just part of the narrative about college. They’re the whole point. Focusing on outcomes means drawing a straight line from where your...