enrollment marketing Archives

Need to Drive Up Enrollment? Connect College Marketing with What Students Really Want

by Bart Caylor | Aug 30, 2021 | Blog, Featured, Marketing Strategies

I can’t think of a better way to amp up your college marketing efforts than to focus your messaging on outcomes. Outcomes aren’t just part of the narrative about college. They’re the whole point. Focusing on outcomes means drawing a straight line from where your...

How to Create a Strong Unique Selling Proposition for Your School

by Bart Caylor | Aug 9, 2021 | Blog, Featured, Higher Ed Marketing

It’s more important than ever for colleges, universities and private K-12 schools to understand their unique selling proposition, or USP. How well can your team articulate yours? Whether they’re directly involved in recruiting, fundraising, advertising, or other...

6 Tips for Marketing Higher Ed to Generation Alpha

by Bart Caylor | Jul 19, 2021 | Blog, Featured, Generation Z, Higher Ed Marketing, Marketing Strategies, Marketing Trends

Understanding generational characteristics is key to successful messaging. Enrollment marketers are focusing attention on Gen Z now, but Generation Alpha is coming sooner than you think. In this blog and with clients, we often talk about creating personas. This is a...

Why Storytelling Marketing Is Key to Attracting Your School’s Target Audiences

by Bart Caylor | Jun 14, 2021 | Blog, content marketing, Featured, Higher Ed Marketing

In college marketing, there are facts and figures that interest the audiences you’re trying to reach. But if you want them to really get it, storytelling marketing is key. Prospects don’t just want to know how many students are on campus. They need to know what it...

6 Signs Your School Needs to Outsource Digital Marketing Services

by Bart Caylor | Mar 29, 2021 | Blog, content marketing, Email Marketing, Featured, Higher Ed Marketing, Inbound Marketing, Marketing Strategies

In higher ed marketing, as in any company’s marketing department, the mantra is often the same: “Do more with less.” We all know there’s a limit to what your team can do in-house, of course. But where is that limit? When do you seek help from digital marketing...