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Using WhatsApp to Reach Hispanic Prospective Students

Using WhatsApp to Reach Hispanic Prospective Students

by Bart Caylor | Dec 7, 2020 | Blog, Featured, Higher Ed Marketing, Marketing Strategies

Is your private college or university seeking to reach first generation Hispanic students? WhatsApp marketing could help you do just that. Today, there are all kinds of social media and communication apps you can use to reach your education marketing personas.  For...
Signs You Need an Enrollment Marketing Strategy Overhaul

Signs You Need an Enrollment Marketing Strategy Overhaul

by Bart Caylor | Aug 25, 2020 | Blog, Enrollment, Featured, Marketing Strategies

How do you know if your enrollment marketing strategy is working or if you need a strategy overhaul? Here are the signs you need to watch for.  Your enrollment marketing strategy is where everything begins. Or, at least, it should be.  The enrollment marketing...
5 Ways to Get the Most Out of Your Enrollment CRM

5 Ways to Get the Most Out of Your Enrollment CRM

by Bart Caylor | Jul 20, 2020 | Blog, Enrollment, Featured

One of the most basic tools in enrollment marketing is your customer relationship manager, your CRM. In this post, let’s explore ways you can get the most out of your enrollment CRM so you can recruit more students for your private educational institution. At this...
SEO Update 2020: 7 Insights for Enrollment Marketing

SEO Update 2020: 7 Insights for Enrollment Marketing

by Bart Caylor | Jul 6, 2020 | Blog, content marketing, Featured, Strategies, Websites

In 2015, I posted seven search engine optimization basics to help you incorporate SEO into your enrollment marketing strategy.  What’s changed in the last five years?  Let’s take a look at the state of SEO in 2020. How have these 7 aspects of SEO for enrollment...
The Future of College Marketing: Virtual Reality and Augmented Reality

The Future of College Marketing: Virtual Reality and Augmented Reality

by Bart Caylor | Jun 29, 2020 | Blog, Featured, Higher Ed Marketing, Ideas, Inbound Marketing

Virtual reality (VR) and augmented reality (AR) aren’t exactly new anymore, but these technologies are still full of innovative college marketing potential. Let’s check your knowledge. How might your institution stand out with VR and AR? First off, let’s go over the...
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Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

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Another article that hits it on the head when it comes to the importance of #brand consistency. Prominence, colors, and voice all play into building your brand distinctiveness. Read more from @insidehighered. #highered #marketing #branding https://t.co/DjgOPXEOX0 https://t.co/uMEvoLnyQl


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1 day ago

What do your prospective #undergraduate and #graduate folks see once they complete a request for information? Are they receiving an automated email from you? If so, is it doing any good to convert them into an actual applicant? https://t.co/4A4xXvgUdP https://t.co/PAj780tCvN


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1 day ago

Does your school have a #branding strategy? Have the waters of your branding been muddied? Make sure you dig deep into why your closest friends and supporters are proud to be part of your community. Read more from @DigistormEd. #highered https://t.co/C7LCO7uZ7H https://t.co/81LbZLKF6q


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