by Bart Caylor | Jun 21, 2021 | Inbound Marketing, content marketing, Marketing Campaigns, Blog, Featured, Strategies, Email Marketing
If you write and create marketing content, I don’t have to tell you about the power of connection to your audience. Personalized content is about taking that concept to the next level. You’ve probably heard the advice that you should “write to one person,” because if...
by Bart Caylor | Feb 8, 2021 | Blog, Featured, Email Marketing
Email is still one of the marketer’s most effective tools. See how you can improve your email open rates right now! Email has been around for so long, it’s hard to remember when we didn’t use it. From the dawning days of dial-up to now, email has only grown in terms...
by Bart Caylor | Mar 2, 2020 | Marketing Strategies, social media, Blog, Featured
If you’re investing in video marketing content (which you should!), you need a strategy to convert viewers into email subscribers. As you’ll see, there are several things you can do to grow your email list with YouTube. Video marketing is a powerful way to woo...
by Bart Caylor | Jun 3, 2019 | Featured, Blog, Email Marketing
Frustrated that Gen Z prospective students aren’t opening your emails? Buck the trend with these tips to improve your email open rates! No matter what current email open rates might say, email marketing is far from dead. As you can see in my post above, 99% of all...
by Bart Caylor | May 13, 2019 | Inbound Marketing, Marketing Campaigns, Featured, Higher Ed Marketing, Email Marketing
It seems a new marketing method comes on the scene nearly every day. Many of those are well worth our time and effort to explore and use. But let’s not forget a method that is tried and true: email marketing. Who still reads their email? The short answer is everyone....
