by Bart Caylor | Feb 14, 2022 | Blog, Featured, Marketing Strategies, Marketing Trends
Big data has worked for a lot of fast-growing brands to guide marketing messaging and decisions. But is it okay for higher ed marketers? Over the years, I’ve been an advocate of using metrics, analytics, and big data to drive higher ed marketing decisions. Quite...
by Bart Caylor | Apr 22, 2021 | Blog, Featured, Higher Ed Marketing, Marketing Strategies, Podcast
Relationships are the key to successful education marketing. No one knows this better than J.P. Spagnolo, VP of Enrollment and Marketing at Capital University. Join us in our conversation with him on using data to enhance the relationships that matter for your...
by Bart Caylor | Mar 18, 2021 | Blog, Featured, Higher Ed Marketing, Marketing Strategies, Podcast
This week, my co-host Troy Singer and I got to speak to Data Analyst Jeurell Smith of Otterbein University on The Higher Ed Marketer Podcast. He shares what they learned during their recent CRM migration. It won’t shock you to know it was a massive undertaking for...
by Bart Caylor | Jul 20, 2020 | Blog, Enrollment, Featured
One of the most basic tools in enrollment marketing is your customer relationship manager, your CRM. In this post, let’s explore ways you can get the most out of your enrollment CRM so you can recruit more students for your private educational institution. At this...
by Bart Caylor | May 23, 2018 | Advancement, Blog, Enrollment, Higher Ed Marketing, Websites
Caylor Solutions’ President Bart Caylor interviews Howard Scott, Founder & CEO, Three B3ars Creative Agency from the United Kingdom on the new General Data Protection Regulation in the European Union and how it will impact the way that schools in North...
