Is Big Data Okay in Higher Ed Marketing?

by Bart Caylor | Feb 14, 2022 | Marketing Strategies, Marketing Trends, Blog, Featured

Big data has worked for a lot of fast-growing brands to guide marketing messaging and decisions. But is it okay for higher ed marketers? Over the years, I’ve been an advocate of using metrics, analytics, and big data to drive higher ed marketing decisions. Quite...

Building Stronger Relationships with Data

by Bart Caylor | Apr 22, 2021 | Marketing Strategies, Blog, Featured, Higher Ed Marketing, Podcast

Relationships are the key to successful education marketing. No one knows this better than J.P. Spagnolo, VP of Enrollment and Marketing at Capital University. Join us in our conversation with him on using data to enhance the relationships that matter for your...

How Otterbein Transitioned to a Multi-Platform CRM to Drive Marketing Insights

by Bart Caylor | Mar 18, 2021 | Podcast, Higher Ed Marketing, Marketing Strategies, Blog, Featured

This week, my co-host Troy Singer and I got to speak to Data Analyst Jeurell Smith of Otterbein University on The Higher Ed Marketer Podcast. He shares what they learned during their recent CRM migration. It won’t shock you to know it was a massive undertaking for...

5 Ways to Get the Most Out of Your Enrollment CRM

by Bart Caylor | Jul 20, 2020 | Enrollment, Blog, Featured

One of the most basic tools in enrollment marketing is your customer relationship manager, your CRM. In this post, let’s explore ways you can get the most out of your enrollment CRM so you can recruit more students for your private educational institution. At this...

General Data Protection Regulation: GDPR and Higher Ed

by Bart Caylor | May 23, 2018 | Enrollment, Blog, Higher Ed Marketing, Advancement, Websites

Caylor Solutions’ President Bart Caylor interviews Howard Scott, Founder & CEO, Three B3ars Creative Agency from the United Kingdom on the new General Data Protection Regulation in the European Union and how it will impact the way that schools in North...