Admitted student research is a powerful yet underutilized tool in higher education marketing. By surveying your attending students, as well as students who decided to go elsewhere, you can give your admissions team additional data to help streamline their processes. ...
In today’s fast-paced world, innovation in higher ed marketing is an essential trait for a successful marketing team. Unfortunately, higher education has been known for its slower pace of adoption and for often resisting change. But with approaching headwinds of...
Big data has worked for a lot of fast-growing brands to guide marketing messaging and decisions. But is it okay for higher ed marketers? Over the years, I’ve been an advocate of using metrics, analytics, and big data to drive higher ed marketing decisions. Quite...
Relationships are the key to successful education marketing. No one knows this better than J.P. Spagnolo, VP of Enrollment and Marketing at Capital University. Join us in our conversation with him on using data to enhance the relationships that matter for your...
This week, my co-host Troy Singer and I got to speak to Data Analyst Jeurell Smith of Otterbein University on The Higher Ed Marketer Podcast. He shares what they learned during their recent CRM migration. It won’t shock you to know it was a massive undertaking for...
