Watering Holes: Be Where Your Target Audience Is

Watering Holes: Be Where Your Target Audience Is

Simple concepts like message placement can mean the difference between success and frustration. In other words, be where your target audience is. I’ve been in the higher ed marketing space for a long time now.  One of the things I love about this industry is how fast...
Kicking Off Your Content Plan: How to Build a Blog Strategy

Kicking Off Your Content Plan: How to Build a Blog Strategy

Looking to drive more traffic to your higher ed website? Content marketing is an essential part of your overall digital strategy, and a solid content plan for your blog is a great place to start. A blog isn’t the only way to put content out into the world. But a blog...
Authenticity: Aligning the Online Message with the On-Campus Feel

Authenticity: Aligning the Online Message with the On-Campus Feel

Is your higher ed website up-to-date and authentic to who you are? Learn how to strengthen your admissions funnel through authenticity in marketing. A higher ed website is often a family’s first look into your college or university. If you haven’t updated your website...