It seems a new marketing method comes on the scene nearly every day. Many of those are well worth our time and effort to explore and use. But let’s not forget a method that is tried and true: email marketing. Who still reads their email? The short answer is everyone....
Higher ed enrollment marketers have had their sights set on Millennials for a while now. But it’s time to change your strategy to reach Gen Z prospective students. According to William Strauss and Neil Howe, authors of Millennials Rising, Millennials are anyone born...
Social media marketing is an absolute must to establish your education brand’s authority and authenticity. Here are some helpful tips to ramp up your higher education social media strategy. Being successful at higher education social media requires more thought and...
Content curation for education and enrollment marketing is a must-have in your content marketing strategy. But what kinds of content should you curate? To be successful at content marketing for your educational institution, you’ve got to publish a lot of quality...
Marry You?! I’m Just Here for the Speed-Dating Round! Traditionally, higher education website lead gathering has gone something like this: “Susie Prospect, fill out my lengthy and detailed web form so that I can market to you.” It may not seem like you’re asking...
![Two Things about Gen Z Prospective Students Every Marketer Must Know [New Study]](https://mlii5e30p1dq.i.optimole.com/w:1080/h:675/q:mauto/rt:fill/g:ce/ig:avif/https://www.caylor-solutions.com/wp-content/uploads/2019/04/Students_AdobeStock_198661316_2000x1334.jpg)
