The Benefits of Outsourcing for Marketing and Communications

The Benefits of Outsourcing for Marketing and Communications

Today’s post is guest written by Liza Fisher Norman. Liza is “Master Electrician” of InspirED School Marketers, a free, online professional development resource and community for PK-12 private school marketing and communications administrators in the US...
#Hashtags: Your Social Media Secret Weapon

#Hashtags: Your Social Media Secret Weapon

Your Social Media Campaigns May Be Missing Out Our most recent social media blog included several comments on LinkedIn regarding hashtags. Retired educator Joan Gustafson started the comment discussion by asking: “Still not sure about using hashtags….I...
The Website Content Checklist for Both Beginners and Pros

The Website Content Checklist for Both Beginners and Pros

Does Your Website Content Have the Power To Convert? Last fall we did a cleanup day at my church. We spent a few hours taking down dead trees and generally cleaning up the property. We burned the trees in a large fire. It amazed me how much heat the fire generated and...
Higher Ed Web Strategy: Your 25 Point Pre-Flight Checklist

Higher Ed Web Strategy: Your 25 Point Pre-Flight Checklist

The year is ending. Students have graduated. Vacations are still a few weeks away. Now is the perfect time to review the state of your higher ed web strategy. Whether your focus is enrollment, marketing, or development, your school’s website is often the first...
6 Education Marketing Trends to Watch in 2016–Part 1

6 Education Marketing Trends to Watch in 2016–Part 1

2016 Education Marketing Trends: Are You Ready to Impact Your School? Part 1 Education marketing trends for 2016? Another list? I have followed marketing trends for over 25 years of my career (both offline and online). This year, I decided to take a swing at crafting...