by Bart Caylor | Aug 29, 2024 | Branding, Marketing Strategies, Marketing Campaigns, Featured, Strategies, Podcast
Student-centered learning is becoming increasingly important as students and families prioritize the return on investment in higher education. Now more than ever, students and families are shifting their focus toward the real-world value they are getting out of their...
by Bart Caylor | May 23, 2022 | Branding, Marketing Strategies, Blog, Featured, Higher Ed Marketing
Mission-fit marketing is a must for any institution, but when you’re marketing for a Christian college or university, it becomes all the more critical. I write a lot about higher ed marketing strategies, tools, and tactics that work for almost any kind of educational...
by Bart Caylor | Mar 14, 2022 | Marketing Strategies, content marketing, Marketing Trends, Blog, Featured
Stories are powerful marketing tools. Here’s an introduction into brand storytelling for higher ed marketers. Content marketing has now become the rule rather than the exception for higher education marketers. Back in 2013, a guy named Joe Pulizzi wrote a book called...
by Bart Caylor | Jun 14, 2021 | content marketing, Blog, Featured, Higher Ed Marketing
In college marketing, there are facts and figures that interest the audiences you’re trying to reach. But if you want them to really get it, storytelling marketing is key. Prospects don’t just want to know how many students are on campus. They need to know what it...
by Bart Caylor | Mar 12, 2018 | content marketing, Inbound Marketing, Blog, Featured, Higher Ed Marketing, Branding
It’s one of those words that is used so much today, but the concept can be confusing. So what exactly is an education brand, and how do you build yours to attract more prospective students? First, let’s talk about what an education brand is not. An education brand is...
