Why You Need to Think of Your School as a Brand

by Bart Caylor | Mar 13, 2023 | Blog, Featured, Higher Ed Marketing, Branding

Businesses understand the importance of establishing and cultivating a brand. In higher ed, we’re less often used to thinking in these terms. Like it or not, however, your school has a brand. Being intentional about it makes all the difference. Higher ed marketer Matt...

One-of-a-Kind: Marketing the Uniqueness of Your School

by Bart Caylor | Jun 16, 2022 | Marketing Strategies, Marketing Campaigns, Featured, Higher Ed Marketing, Podcast

The key to successful higher ed marketing is discovering who you are as an institution and capturing that uniqueness in your marketing content.   You can devise a powerful marketing strategy if you embrace what makes you unique and use it to attract prospective...

Mission-fit Marketing for a Christian College or University

by Bart Caylor | May 23, 2022 | Marketing Strategies, Blog, Featured, Higher Ed Marketing, Branding

Mission-fit marketing is a must for any institution, but when you’re marketing for a Christian college or university, it becomes all the more critical. I write a lot about higher ed marketing strategies, tools, and tactics that work for almost any kind of educational...

Confronting the “H-Bomb”: The Truth About Managing a Popular Brand

by Bart Caylor | May 5, 2022 | Marketing Trends, Featured, Higher Ed Marketing, Podcast, Marketing Strategies

Every higher ed marketer would love to have a brand as recognizable as Harvard Business School. But what is it really like? Most colleges and universities can only dream of having an (almost) billion-dollar operation that is Harvard Business School.  They were the...

How to Leverage Student-Produced, Authentic Content

by Bart Caylor | Mar 31, 2022 | Marketing Strategies, Marketing Trends, Featured, Podcast

Students and the content they create can be tremendous assets for content marketing. Authentic content may require some sacrifice of production quality, but it can be worth it in the end. We all want to represent our education brands in a professional manner.  The...