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Brand Authenticity: Conveying Your Education Brand Authentically

Brand Authenticity: Conveying Your Education Brand Authentically

by Bart Caylor | May 14, 2018 | Blog, Branding, Featured, Higher Ed Marketing

The power of marketing content lies in your brand authenticity. When prospective students and parents encounter your brand online, do they get the feeling that it’s you? Here are four questions to help you get to the core of who you are. Note: This post is part 2 of a...

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Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

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In trying to determine which marketing tactic is attributed to #matriculation of a student, it’s often tricky to give credit where it’s due. This article from @TeamEnrollify outlines best practices for #AttributionReporting. #highered https://t.co/8lHitU5LlQ https://t.co/jYAyggCO96


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1 hour ago

Are you finding yourself in more “pop-in” Zoom meetings these days? According to @insidehighered, these tend to be shorter and to the point. Read more. #highered #zoom https://t.co/TqwCF9TIAq https://t.co/KlWj79Ktox


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5 hours ago

“Instead of gating your content with a form that digitally separates potential students from your content, a ‘conversational gate’ sits alongside a prospective student as he or she consumes your content.” Read more about #gating via @TeamEnrollify. https://t.co/sVk8mwesVr https://t.co/utOHFCqRza


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