brand authenticity Archives | Caylor Solutions

Why You Should Be Outcome-Oriented in Community College Marketing

by Bart Caylor | Jul 22, 2021 | Featured, Marketing Strategies, Podcast

Community colleges don’t always get the press they deserve in higher education. In this podcast interview, we discuss how you can ramp up your community college marketing! Because I live in Indiana, I’m really familiar with Ivy Tech Community College....

Creating an Adaptable Brand Promise in the Age of Social Media

by Bart Caylor | Apr 1, 2021 | Blog, Featured, Marketing Strategies, Podcast

In the age of social media, your education brand has to shine through on different platforms, mediums, and to different audiences. In a conversation with DePauw University’s Deedie Dowdle, we get to the heart of what makes a truly adaptable brand promise. Too often,...

Brand Authenticity: Conveying Your Education Brand Authentically

by Bart Caylor | May 14, 2018 | Blog, Branding, Featured, Higher Ed Marketing

The power of marketing content lies in your brand authenticity. When prospective students and parents encounter your brand online, do they get the feeling that it’s you? Here are four questions to help you get to the core of who you are. Note: This post is part 2 of a...