Alumni Magazines as a Key Part of Alumni Communications

Alumni Magazines as a Key Part of Alumni Communications

The shift towards digital platforms has led many universities to reconsider the role of traditional print alumni magazines.  Concerns over costs, changing audience preferences, and the effectiveness of digital media have raised questions about the viability of print...
Back to School: 5 Events to Plan for in the Months Ahead

Back to School: 5 Events to Plan for in the Months Ahead

Fall is a critical time for education marketers. Here are five especially important events for the back to school season and how to get the most out of them. It’s that time of year again. Students are ready to move back on campus with school starting up in just a few...
Education Brand Loyalty: Create Long-Lasting School Spirit for Your School

Education Brand Loyalty: Create Long-Lasting School Spirit for Your School

Cultivating education brand loyalty is a long game. Getting new students to come to your school is just the beginning. How are you working to make this critical marketing condition a reality? The last thing we need to talk about in our discussion on the necessary...
7 Ninja Hacks for Your Alumni Blog

7 Ninja Hacks for Your Alumni Blog

Keeping your alumni blog up-to-date is a building block of your alumni marketing strategy. But it can be a bit of a pain for an over-worked, higher education marketer like yourself. So leverage these 7 ninja hacks to make your alumni blog a big success. Ninja Hack #1:...
6 Stories Your Alumni Newsletters Should be Telling

6 Stories Your Alumni Newsletters Should be Telling

Your alumni newsletters are one of the most powerful marketing tools available to you. So make sure they say what they need to say to increase your open and click through rates. Since the early days, American marketers have created and published newsletters as a means...