alumni marketing Archives | Caylor Solutions

Back to School: 5 Events to Plan for in the Months Ahead

by Bart Caylor | Aug 12, 2019 | Blog, Branding, Featured, Higher Ed Marketing, Ideas, Marketing Campaigns, Marketing Strategies

Fall is a critical time for education marketers. Here are five especially important events for the back to school season and how to get the most out of them. It’s that time of year again. Students are ready to move back on campus with school starting up in just a few...

Education Brand Loyalty: Create Long-Lasting School Spirit for Your School

by Bart Caylor | Jun 18, 2018 | Blog, Branding, content marketing, Featured, Higher Ed Marketing, Marketing Strategies

Cultivating education brand loyalty is a long game. Getting new students to come to your school is just the beginning. How are you working to make this critical marketing condition a reality? The last thing we need to talk about in our discussion on the necessary...

7 Ninja Hacks for Your Alumni Blog

by Bart Caylor | Nov 27, 2017 | Blog, content marketing, Featured, Higher Ed Marketing

Keeping your alumni blog up-to-date is a building block of your alumni marketing strategy. But it can be a bit of a pain for an over-worked, higher education marketer like yourself. So leverage these 7 ninja hacks to make your alumni blog a big success. Ninja Hack #1:...

6 Stories Your Alumni Newsletters Should be Telling

by Bart Caylor | Nov 20, 2017 | Blog, content marketing, Featured

Your alumni newsletters are one of the most powerful marketing tools available to you. So make sure they say what they need to say to increase your open and click through rates. Since the early days, American marketers have created and published newsletters as a means...

The 5 Irreplaceable Pillars of Alumni Digital Marketing

by Bart Caylor | Nov 6, 2017 | Blog, content marketing, Featured, Higher Ed Marketing

Alumni marketing is presented with significant and unique challenges that digital marketing is well equipped to solve. But you must have these five pillars in place to make it work. There are several big hurdles for the alumni marketing department to jump over that...