AI-driven student journeys could soon become a defining feature of how colleges and universities engage prospective students. It’s not fully the norm yet—but it’s coming. And for small teams managing tight budgets and increasing enrollment pressure, this emerging...
Higher ed marketers are feeling the heat—and nowhere is that pressure more intense than in conversations about AI in higher ed marketing. Tight budgets. Constant content demands. Rising expectations for enrollment and advancement results. Amid the chaos, artificial...
How to use AI for content marketing is one of the most important questions facing higher education marketers today. As generative AI tools reshape how content is created, discovered, and consumed, institutions must decide whether to resist the change—or learn to lead...
AI fluency for marketing teams is no longer a nice-to-have — it’s a must. In the rapidly evolving world of higher education, artificial intelligence has become more than just a buzzword. It’s a transformative tool that, when used well, can elevate everything from...
Artificial intelligence in student engagement is transforming the way higher education institutions communicate with prospective and current students. But can AI actually make marketing more human, empathetic, and effective? For many higher ed marketers, the idea of...
