by Bart Caylor | Jan 26, 2026 | social media, Marketing Strategies, Marketing Campaigns, Featured, Strategies, Generation Z, Tools, Leveraging AI
Having an AI social media strategy is the secret to transforming your higher ed institution’s digital presence from a source of burnout into a reliable conversion engine. For many higher ed marketing teams, the pressure to produce a constant stream of high-quality...
by Bart Caylor | Jan 19, 2026 | Featured, Future of Higher Ed, Strategies, Tools, Leveraging AI
As higher education leaders navigate rapid change, the real challenge isn’t whether to use AI, but how to build a thoughtful AI strategy for higher education that serves mission, people, and students well. The 2025 State of AI report from McKinsey outlines where...
by Bart Caylor | Dec 29, 2025 | Featured, Marketing Trends, Future of Higher Ed, Tools, Leveraging AI
Staying ahead of the rapidly shifting AI trends in higher ed is no longer just about adopting new tools; it is about building the capacity to meet students where they are. In our previous post, Marketing Trends in Higher Education, we explored the massive cultural...
by Bart Caylor | Dec 25, 2025 | Leveraging AI, Tools, Marketing Strategies, Featured, Strategies, Podcast
When exploring how universities use generative AI in their marketing efforts, Point Loma Nazarene University (PLNU) offers a standout example of thoughtful adoption and real-world integration. Rather than chasing trends or launching flashy tools, PLNU’s approach is...
by Bart Caylor | Dec 8, 2025 | Ideas, Future of Higher Ed, Strategies, Tools, Leveraging AI, Featured
An AI marketing readiness checklist helps small colleges evaluate their goals, data systems, team capabilities, and tool strategies before integrating AI into their marketing workflows. By now, we’ve all heard that “AI is the future!” To me, there’s no doubt that this...
