Why Investing in Generative AI Training Is Critical for Higher Ed Marketing Teams
The era of artificial intelligence is here, and the need for generative AI training has never been greater for higher ed marketing teams. Attracting and recruiting prospective students in today’s higher education landscape is no small feat. With declining enrollment...
How Generative AI Tools Can Help You Survive the Enrollment Cliff
Even today, there’s still a lot of reticence among higher ed marketers to fully adopt generative AI tools in their enrollment strategies. At this point, everyone is playing around with ChatGPT, and everyone has been amused by the kinds of pictures that AI can...
3 Common Objections to Artificial Intelligence (And Why They Are Wrong)
Artificial Intelligence (AI) is reshaping the world at an unprecedented pace, and if you know me, you know I’ve embraced it fully. AI tools are now capable of analyzing vast amounts of consumer data to uncover patterns and insights that were previously unimaginable....
Leveraging Curiosity and Innovation in Higher Ed Marketing
In today’s fast-paced world, innovation in higher ed marketing is an essential trait for a successful marketing team. Unfortunately, higher education has been known for its slower pace of adoption and for often resisting change. But with approaching headwinds of...
