by Bart Caylor | Apr 13, 2026 | Featured, Ideas, Future of Higher Ed, Leveraging AI
AI ethics in higher ed marketing is becoming an increasingly important conversation for those in our field. It’s showing up in your daily work, in the tools you’re testing, the content you’re producing, and the pressure you feel to move faster with fewer resources. If...
by Bart Caylor | Apr 6, 2026 | Featured, Future of Higher Ed, Tools, Leveraging AI
AI adoption in higher ed marketing is no longer a matter of “if,” but “how” we integrate this utility into our daily mission. I understand the hesitation many enrollment leaders feel when they see headlines about academic integrity or...
by Bart Caylor | Jan 26, 2026 | Generation Z, Tools, Leveraging AI, Strategies, Marketing Strategies, social media, Marketing Campaigns, Featured
Having an AI social media strategy is the secret to transforming your higher ed institution’s digital presence from a source of burnout into a reliable conversion engine. For many higher ed marketing teams, the pressure to produce a constant stream of high-quality...
by Bart Caylor | Jan 19, 2026 | Strategies, Featured, Future of Higher Ed, Tools, Leveraging AI
As higher education leaders navigate rapid change, the real challenge isn’t whether to use AI, but how to build a thoughtful AI strategy for higher education that serves mission, people, and students well. The 2025 State of AI report from McKinsey outlines where...
by Bart Caylor | Dec 29, 2025 | Marketing Trends, Featured, Future of Higher Ed, Tools, Leveraging AI
Staying ahead of the rapidly shifting AI trends in higher ed is no longer just about adopting new tools; it is about building the capacity to meet students where they are. In our previous post, Marketing Trends in Higher Education, we explored the massive cultural...
