by Bart Caylor | Sep 15, 2025 | content marketing, Marketing Strategies, Marketing Trends, Featured, Strategies, Websites, Leveraging AI
If your college wants to stay visible on Google’s AI Search, you can no longer treat Google like it’s just a list of hyperlinks. Search is changing fast. Google’s new AI Mode is no longer just surfacing ranked pages. Instead, it’s delivering conversational answers...
by Bart Caylor | Sep 1, 2025 | Featured, Future of Higher Ed, Tools, Leveraging AI
Small colleges exploring ChatGPT 5 in higher ed marketing are facing both new opportunities and familiar challenges. If you’re leading marketing at a small college, you already know the challenge. Your team is lean, your budget is limited, and yet expectations for...
by Bart Caylor | Aug 28, 2025 | Podcast, Strategies, Future of Higher Ed
AI literacy is quickly becoming the new baseline for workforce readiness, just as digital literacy once was with tools like Microsoft Office and later the Adobe Creative Suite. Yet for many colleges and universities, innovation has always felt just out of reach....
by Bart Caylor | Aug 25, 2025 | Leveraging AI, Tools, Strategies, Future of Higher Ed, Print Media, Marketing Strategies
College viewbooks are still one of the most influential tools in higher education marketing. Even in a digital-first world, a beautifully crafted viewbook—something prospective students can hold, flip through, and keep on their desk—delivers an emotional and tactile...
by Bart Caylor | Jul 21, 2025 | Tools, Future of Higher Ed, Featured
AI-powered video is changing the way higher ed marketers connect with students, families, and alumni. If you’re part of a small marketing team, chances are you’ve felt stretched. You need more content across more channels, but your time and resources haven’t grown to...
