by Bart Caylor | Mar 23, 2020 | Fundraising Advancement, Blog, Featured, Advancement
What do education marketers and capital campaigns have in common? Find out what education marketers should be doing during these all-important campaigns. Few efforts get as much attention and institutional resources as capital campaigns. They require massive sustained...
by Bart Caylor | Apr 27, 2020 | Blog, social media, Featured
If your school has Twitter accounts, or you’re thinking of breaking into Twitter, it’s good to check your knowledge of the best practices to help increase student enrollment. For starters, let’s talk about what doesn’t work … Twitter with no strategy....
by Bart Caylor | Jun 1, 2020 | Higher Ed Marketing, Featured, Marketing Strategies, Marketing Campaigns, Enrollment, Blog
The marketing funnel is a classic model for acquiring prospects and converting them to customers. Adapting it to higher ed is key to a successful enrollment marketing strategy. Basically, the generic AIDA model works like this: Get the attention of a broad set of...
by Bart Caylor | Jun 29, 2020 | Inbound Marketing, Blog, Featured, Higher Ed Marketing, Ideas
Virtual reality (VR) and augmented reality (AR) aren’t exactly new anymore, but these technologies are still full of innovative college marketing potential. Let’s check your knowledge. How might your institution stand out with VR and AR? First off, let’s go over the...
by Bart Caylor | Jul 20, 2020 | Enrollment, Blog, Featured
One of the most basic tools in enrollment marketing is your customer relationship manager, your CRM. In this post, let’s explore ways you can get the most out of your enrollment CRM so you can recruit more students for your private educational institution. At this...
